Loyalty

News and Articles About Loyalty

From Washing Cars to Running a Multi-Million Dollar Empire
Radicals & Visionaries

From Washing Cars to Running a Multi-Million Dollar Empire

The first female to own a Ford dealership taught her children the secrets to sustaining success.
Rob Elder
Are You Looking to Make a Sale or Create a Customer?
Customer Experience

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.
Daniel Newman
'Starbucks Rewards' and the Failure of Today's Loyalty Programs
Customer Experience

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.
Pini Yakuel
Unlocking 'the 4 Cs' to Create a Fiercely Loyal Corporate Culture
Employee loyalty

Unlocking 'the 4 Cs' to Create a Fiercely Loyal Corporate Culture

Want to hold on to your workforce? Emphasize cooperation and collaboration, for starters.
Dov Baron
Business Travelers: Is Loyalty Dead?
Suitcase Entrepreneur

Business Travelers: Is Loyalty Dead?

Airline and hotel loyalty programs have undergone some significant changes in the last few years.
Elaine Glusac
25 Tips for Earning Customer Loyalty
Customer Experience

25 Tips for Earning Customer Loyalty

Whatever your business, keeping your customers happy is your real job.
John Rampton
4 Success Lessons From a Powerful Boston Developer
Radicals & Visionaries

4 Success Lessons From a Powerful Boston Developer

Richard Friedman has an impressive history of turning real estate into gold.
Stacey Alcorn
What an Angry Bull Taught a Future CEO About Doing a Job Even When the Boss Isn't Watching
Lessons

What an Angry Bull Taught a Future CEO About Doing a Job Even When the Boss Isn't Watching

Getting the job done, no matter what, is a value exalted far above just doing the job you're paid to do.
Fred Brown
Who Our Loyalty Experts Are Loyal To
Radicals & Visionaries

Who Our Loyalty Experts Are Loyal To

We asked our customer service experts about the companies they love and why.
Entrepreneur Staff
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Marketing Bootcamp

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Toby Bottorf
Selling in the New Luxury Market -- It's All About the Mustard
Marketing Bootcamp

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire
Radicals & Visionaries

Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire

Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.
Geoff Weiss
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
Radicals & Visionaries

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Gene Marks
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Customer Experience

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger