Marketing
Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)
Building a loyal community turns customers into passionate supporters who drive lasting growth.
Loyalty
Building a Business
Successful Brands Use These 4 Radical Practices to Attract Loyal Customers
By Adam Kroener
Thought Leaders
Empathy is the Ultimate Customer Service Secret. Here are 3 Empathy Essentials You Need in Your Competitive Arsenal
Empathy can be learned, and these three empathy essentials are a great place to start.
Thought Leaders
Don’t Get Defensive — Avoid These 7 Phrases When Talking With an Angry Person
Customer service training in this exclusive article on how to avoid defensive language—and what to replace it with when talking with a customer.
Business News
How to Tell Your Bullying Client to Politely (and Professionally) Get Lost
Succumbing to a client's unreasonable demands and tantrums is an easy mistake for business owners to make.
Thought Leaders
6 Things to Do When a Client Loses Interest in Your Work
It happens to every freelancer at some point. A client changed focus or found someone whose work they like more.
Buying a Franchise
He Moved From Pakistan at 18 and Got a Job at KFC. Three Decades Later He Owns a KFC, Taco Bell, Pizza Hut and More.
Shawn Shariff has operated every one of Yum! Brands flagship brands in Southern California.
Thought Leaders
Your Team Will Only Be as Loyal to You as You Are to Them
Make your people your top priority.
Thought Leaders
5 Life Lessons Essential for Business Success
Step outside of your comfort zone, and never forget where you came from.
By Mike Kappel
Thought Leaders
Is Your Loyalty to Your Employees Hurting Your Company?
Loyalty is a fine quality unless it is killing your business.
Entrepreneurs
An Inspiring Discussion With Simon Sinek About Learning Your ‘Why’
You will never figure out "how'' until you are clear on "why."
By David Koji
Human Resources
How to Think About Job ‘Loyalty’ When You’re an Independent Worker
Showing loyalty makes the difference for you between surviving and thriving.
By Greg Waldorf
Online Presence
Twitter Didn’t Have to Ban a User for Posting an Olympic GIF, But It Did Anyway
The social network acted in the International Olympic Committee's and NBC's interests at the expense of a dedicated user.
Thought Leaders
From Washing Cars to Running a Multi-Million Dollar Empire
The first female to own a Ford dealership taught her children the secrets to sustaining success.
By Rob Elder
Building a Business
Are You Looking to Make a Sale or Create a Customer?
Put sales on the backburner, and focus on increasing your customer lifetime value.
Building a Business
‘Starbucks Rewards’ and the Failure of Today’s Loyalty Programs
A personalized business approach rewards customers and enhances engagement across the customer base.
By Pini Yakuel
Thought Leaders
Unlocking ‘the 4 Cs’ to Create a Fiercely Loyal Corporate Culture
Want to hold on to your workforce? Emphasize cooperation and collaboration, for starters.
By Dov Baron
Building a Business
Business Travelers: Is Loyalty Dead?
Airline and hotel loyalty programs have undergone some significant changes in the last few years.
Building a Business
25 Tips for Earning Customer Loyalty
Whatever your business, keeping your customers happy is your real job.
By John Rampton
Brick & Mortar
4 Success Lessons From a Powerful Boston Developer
Richard Friedman has an impressive history of turning real estate into gold.
Thought Leaders
What an Angry Bull Taught a Future CEO About Doing a Job Even When the Boss Isn’t Watching
Getting the job done, no matter what, is a value exalted far above just doing the job you're paid to do.
By Fred Brown
Marketing
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
By Toby Bottorf
Marketing
Selling in the New Luxury Market — It’s All About the Mustard
Customers have less time these days and so when they order a product or service they want to relish it.
Thought Leaders
Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire
Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.
By Geoff Weiss
Thought Leaders
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
By Gene Marks
Marketing
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
One of the easiest ways to turn customers into loyal followers is to show them that you care.
Marketing
4 Unconventional Ways to Turn Customers Into Brand Advocates
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Entrepreneurs
Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students
Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.
By Geoff Weiss