Loyalty

Technology for Gamification of Customer Engagement in Offline World

Many companies are seeing very positive results after using gamification for customer engagement

Nitin Gupta

5 Life Lessons Essential for Business Success

Step outside of your comfort zone, and never forget where you came from.

Mike Kappel

Is Your Loyalty to Your Employees Hurting Your Company?

Loyalty is a fine quality unless it is killing your business.

This Company Helps in Bringing Back Customers to Your Website

India's top e-commerce companies like Myntra and Koovs are being helped by Sociomantic

How to Think About Job 'Loyalty' When You're an Independent Worker

Showing loyalty makes the difference for you between surviving and thriving.

Greg Waldorf

Twitter Didn't Have to Ban a User for Posting an Olympic GIF, But It Did Anyway

The social network acted in the International Olympic Committee's and NBC's interests at the expense of a dedicated user.

Lydia Belanger

From Washing Cars to Running a Multi-Million Dollar Empire

The first female to own a Ford dealership taught her children the secrets to sustaining success.

Rob Elder

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.

Daniel Newman

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.

Pini Yakuel

Unlocking 'the 4 Cs' to Create a Fiercely Loyal Corporate Culture

Want to hold on to your workforce? Emphasize cooperation and collaboration, for starters.

Dov Baron