Marissa Mayer

Marketing

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Technology

10 Stories From the Web to Know About This Week, Nov. 1, 2013

Bitcoin launches ATMS, quantifying innovation, Marissa Mayer's no telecommuting policy gets vindicated, Latinas take over, marketers can't decide if Facebook ads work, Steve Blank gets fired. This week's notable news and tantalizing tidbits for entrepreneurs.
Technology

Say What? Yahoo's Marissa Mayer Buys a Funeral Home

The young Yahoo CEO has purchased the property that houses Palo Alto's oldest funeral parlor, according to reports.
Lifestyle

The Sexiest CEOs in the World

Yahoo's Marissa Mayer may have recently posed in Vogue, but she's not the only CEO to have that special blend of success, ambition and looks.
Technology

Marissa Mayer, Traitor?

Recent comments from Yahoo's CEO suggest U.S. technology companies can be charged with the high crime of treason if they meddle in the government's attempt to collect private data on citizens.
Marketing

Yahoo's New Logo: Great New Look or Another Boring Design?

Let us know what you think of the tech company's new logo design.
Technology

Yahoo Beats Google in Monthly Traffic for First Time Since 2011

Yahoo beat archrival Google in traffic in July even without having Tumblr traffic added to its tally, according to comScore.
Marketing

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
Finance

Yahoo Overpays Tumblr's David Karp By Another $81 Million

After paying $250 million to Tumblr's founder, Marissa Mayer has decided to waste another $81 million to get him to stick around.
Technology

Yahoo Acquires Lexity, An Ecommerce Service for Small Businesses

Founded by a former Yahoo search and advertising executive, the startup is Marissa Mayer's 19th purchase for the tech giant.
Technology

Finding The Logic Behind Marissa Mayer's Monster Acquisition Spree

There might be a pattern in Mayer's otherwise scattershot approach to rebuilding Yahoo.
Technology

Marissa Mayer's Smartest and Dumbest Moves at Yahoo

After one year on the job, here's a look back at what the CEO did right and should have done differently.
Technology

First Tumblr, Now Hulu, Oh My! What's Driving Yahoo's Startup Appetite

With a string of recent acquisitions and a bid for more, CEO Marissa Mayer is turning Yahoo into a diversified media company.
Growth Strategies

In the Latest Move to Revamp Yahoo's Culture, Marissa Mayer Expands Parental Leave

With her policies under scrutiny, the Yahoo CEO follows her ban on telecommuting with new perks for new parents.
Growth Strategies

4 Reasons Telecommuting Can Be Bad for Business

Yahoo CEO Marissa Mayer stirred controversy this week by requiring employees report to the office, but not everyone thinks it's a bad idea.