Yahoo Beats Google in Monthly Traffic for First Time Since 2011 Yahoo beat archrival Google in traffic in July even without having Tumblr traffic added to its tally, according to comScore.

By Ray Hennessey

Opinions expressed by Entrepreneur contributors are their own.

Maybe Marissa Mayer deserved that Vogue cover after all.

Yahoo beat archrival Google in traffic in July, with 196.6 million unique visitors against Google's 192.3 million, according to data from comScore. That's the first time Yahoo has topped Google on a monthly basis since May 2011.

Microsoft, Facebook and AOL rounded out the top five.

Crucially, Yahoo beat Google without having Tumblr traffic added to its tally, according to comScore.

Since Mayer took over the company last year, after a revolving-door of failed strategies implemented by a string of chief executives, she has made a big splash with deals like the one for Tumblr. But she has also faced criticism that she still hasn't delivered results.

Indeed, while the traffic figure is a clear plus, there remain questions over whether Mayer can monetize the audience – something Yahoo has failed to do effectively over the last few years.

Mayer herself said as much at a Goldman Sachs investment conference earlier this year. "We need to see monetization working better because we know that it can and we've seen other competitors in the space illustrate how well it can work," she said.

Related: Yahoo Overpays Tumblr's David Karp by Another $81 Million

Wavy Line
Ray Hennessey

Former Editorial Director at Entrepreneur Media

Ray Hennessey is the former editorial director of Entrepreneur.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Diversity

How to Be an Ally to the LGBTQ+ Community During Pride Month and Beyond

Recent actions from Bud Light and Target have created more polarization on diversity issues in the workplace. Pride Month is a special time to celebrate with the LGBTQ+ community.

Growing a Business

A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John

Rush Bogin, a 17-year-old fashion designer, learned firsthand how finding market gaps and listening to customer feedback can bring major success.

Marketing

The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.