Marketing Strategy

3 Mistakes That Will Tank Your Marketing Strategy -- And How to Fix Them

Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.

Peter Daisyme

· 5 min read

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.

Q Manning

· 6 min read

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Shaun Buck

· 6 min read

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.

Allie Decker

· 6 min read

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.

Kc Agu

· 5 min read

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.

· 6 min read

10 Ways to Get High-Roller Customers Spending More With You

Trust, consistency, quality and branding are all good ways to court high-end customers.

Eric Siu

· 5 min read

Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.

Kristen Vanstrom

· 4 min read

Renee Yeager

· 5 min read

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

Blair Symes

· 6 min read

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.

Nandini Rathi

· 6 min read

3 Major Marketing Insights From Pokemon Go

The full impact of this type of game on the way people live, communicate and shop could be quite profound.

Gregg Schwartz

· 4 min read