Marketing Strategy

5 Marketing Strategies Business Owners Should Start in 2022

The new year is a time to set goals and start delivering on your plan.

How to Earn an In With the Supportive Partners You Need

Three tips for developing the right relationships and justifying your time on partners' calendars.

Pam Kosanke

How to Create a Meaningful Marketing Strategy

Translate business goals into marketing goals, and have fun with marketing strategy.

Kieran Powell

Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.

Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.

Traditional Marketing Is Dying: Is Your Brand Prepared for What's Next?

In today's marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world.

Carlos Gil

3 Mistakes That Will Tank Your Marketing Strategy -- And How to Fix Them

Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.

Peter Daisyme

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.

Q Manning

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Shaun Buck

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.

Allie Decker

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.

Kc Agu

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.

Jayson DeMers

10 Ways to Get High-Roller Customers Spending More With You

Trust, consistency, quality and branding are all good ways to court high-end customers.

Eric Siu