Marketing Strategy
More Posts on Marketing Strategy
3 Mistakes That Will Tank Your Marketing Strategy -- And How to Fix Them
Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.
4 Strategies for a Strong Early Marketing Plan
Start marketing before your launch, and customize your approach to the product and its target market.
The Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend
Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.
4 Ways to Market Your Startup On the Cheap
Nothing spurs the imagination like bootstrapping with very little money to work with.
4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
10 Ways to Get High-Roller Customers Spending More With You
Trust, consistency, quality and branding are all good ways to court high-end customers.
Rocket Launch Yourself to Celebrity Status Online
Your cult-like online following will vanish if you stop creating engaging content.
B2B Marketers, It's Time to Add Snapchat to Your Repertoire
A strong storytelling strategy will expand your reach.
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
All Business is Personal -- Especially in Ecommerce
Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
3 Major Marketing Insights From Pokemon Go
The full impact of this type of game on the way people live, communicate and shop could be quite profound.
