Marketing Strategy
5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy
Don't scoff at emojis — you'll be surprised by how much they drive your brand's customer engagement. Here are 5 ways you can start integrating the icon into your marketing strategy.
4 Marketing Strategies Pet Care Companies Must Implement to See Growth
Understanding your customer and their needs is everything.
Inspired by Elon Musk's Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company
Whatever your think about Musk's Twitter takeover, there are definite lessons any entrepreneur can apply from it to help their marketing efforts.
Prioritising Marketing Budgets During Economic Uncertainty
Now is an important time to take stock of all your current marketing efforts and to decide which areas you should continue focusing on, and in which activities there are potential savings to be made — either to re-invest or to add to a financial business buffer.
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
Being a Better Marketer Is All About Embracing Failure
Why is this so powerful and how can you achieve it?
When is it Right to Fire Your Marketing Agency?
Consider the reasons for the decision, and whether the issues can be resolved.
Digital Marketing is Crowded, So How Can Your Agency Dominate?
With so much direct competition, how can your digital marketing agency stand out?
5 Marketing Strategies Business Owners Should Start in 2022
The new year is a time to set goals and start delivering on your plan.
How to Earn an In With the Supportive Partners You Need
Three tips for developing the right relationships and justifying your time on partners' calendars.
How to Create a Meaningful Marketing Strategy
Translate business goals into marketing goals, and have fun with marketing strategy.
Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.
Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.
Traditional Marketing Is Dying: Is Your Brand Prepared for What's Next?
In today's marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world.
How Can Communities Solve Marketers' Conundrum?
Customer wants brands to show them they are understood and cared for
6 Reasons Why You Need a Digital Strategy
Traditionally consumers used magazines and newspapers, now they consume information on Google, Facebook and Instagram