Marketing Strategy

Business Operations & Logistics

Why Harnessing the Power of Content is Essential for Business Success

Whether you're a small business owner or a marketing professional, ensure you're harnessing the power of content to drive your business forward, establish your brand as an authority in your industry and set yourself apart from the competition.

By Mohamed Elhawary

Marketing

5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy

By Nick Brogden

Marketing

4 Marketing Strategies Pet Care Companies Must Implement to See Growth

By Sergio Alvarez

Marketing

Inspired by Elon Musk’s Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company

By John Boitnott

Business Branding

How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age

With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.

By Paul Fitzgerald

Marketing

Being a Better Marketer Is All About Embracing Failure

Why is this so powerful and how can you achieve it?

By Timothy Carter

Marketing

When is it Right to Fire Your Marketing Agency?

Consider the reasons for the decision, and whether the issues can be resolved.

By Timothy Carter

Marketing

Digital Marketing is Crowded, So How Can Your Agency Dominate?

With so much direct competition, how can your digital marketing agency stand out?

By Timothy Carter

Marketing

5 Marketing Strategies Business Owners Should Start in 2022

The new year is a time to set goals and start delivering on your plan.

By Nicholas Leighton

Thought Leaders

How to Earn an In With the Supportive Partners You Need

Three tips for developing the right relationships and justifying your time on partners' calendars.

By Pam Kosanke

Building a Business

How to Create a Meaningful Marketing Strategy

Translate business goals into marketing goals, and have fun with marketing strategy.

By Kieran Powell

Marketing

Celebrity Placements are the “Holy Grail” of Marketing. Here’s How to Score One for Free.

Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.

By Priscila Martinez

Marketing

Traditional Marketing Is Dying: Is Your Brand Prepared for What’s Next?

In today's marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world.

By Carlos Gil

Business News

How To Make Your Brand Pro Franchise

Here are ways you can ensure your franchise business thrives and does not duck in again

By Franchise India Staff

Business News

How Fusion of Cultures Could be a Great Money-Making Idea

Stagecoach to Spread Indo-Western Flavors Across the Globe

By Franchise India Staff

Marketing

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.

By Peter Daisyme

Marketing

4 Strategies for a Strong Early Marketing Plan

Start marketing before your launch, and customize your approach to the product and its target market.

By Q Manning

Marketing

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

By Shaun Buck

Marketing

Here’s How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.

By Allie Decker

Marketing

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.

By Kc Agu

Building a Business

4 Reasons Your First Marketing Strategy Isn’t Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.

Marketing

10 Ways to Get High-Roller Customers Spending More With You

Trust, consistency, quality and branding are all good ways to court high-end customers.

By Eric Siu

Building a Business

Rocket Launch Yourself to Celebrity Status Online

Your cult-like online following will vanish if you stop creating engaging content.

By Kristen Vanstrom

Online Presence

B2B Marketers, It’s Time to Add Snapchat to Your Repertoire

A strong storytelling strategy will expand your reach.

By Renee Yeager

Building a Business

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

By Blair Symes

Marketing

All Business is Personal — Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.

By Nandini Rathi

Marketing

3 Major Marketing Insights From Pokemon Go

The full impact of this type of game on the way people live, communicate and shop could be quite profound.

By Gregg Schwartz

Building a Business

5 Good Karma Tips to Grow Your Business (Infographic)

Karma is the foundation of a successful and meaningful business.

By Melissa Dawn

Building a Business

5 Questions to Ask Before Hiring a Digital Marketing Company

Make sure you find the right digital marketing company for your business by asking these five important questions.

By Dan Scalco

Marketing

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.

By Shaun Buck