Blair Symes

Blair Symes

Guest Writer / Director of Content Marketing at DialogTech

Blair Symes is the Director of Content Marketing at DialogTech, the leading call attribution platform for marketers. Over the past 20 years, he has published hundreds of articles, white papers, eBooks, and blog posts and presented on dozens of webinars on a wide range of marketing topics, including B2B marketing, marketing automation, conversion optimization, and search marketing. He can be reached at bsymes@dialogtech.com

Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
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