Blair Symes
Director of Content Marketing at DialogTech
Blair Symes is the Director of Content Marketing at DialogTech, the leading call attribution platform for marketers. Over the past 20 years, he has published hundreds of articles, white papers, eBooks, and blog posts and presented on dozens of webinars on a wide range of marketing topics, including B2B marketing, marketing automation, conversion optimization, and search marketing. He can be reached at bsymes@dialogtech.com.
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Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
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