Building a Business
5 Blueprints for Your Brand’s Story
Investors like a good story, like everybody else.
Marketing Strategy | Page 2
Building a Business
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
By ian Frisch
Building a Business
3 Ways to Make Your Content Marketing Shine
When potential customers decide on a different service, they forget about you. It's time to win them back with effective content marketing.
Marketing
10 Marketing Startups to Pay Attention to in 2016
Need an advocate to support your next campaign? A freelancer to write the copy? These sites can help.
By Sujan Patel
Building a Business
Just Be Yourself on LinkedIn — and Watch Business Boom. (Infographic)
Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
By Melissa Dawn
Marketing
4 Disruptors That Made Superior Branding Their Competitive Edge
When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
By Larry Alton
Building a Business
4 Questions to Ask When Thinking of Thought Leadership
Here are four points to dwell upon when considering using this new collaborative concept.
Marketing
Internal Analysis Will Bring Out the Best in You — and Your Business
Stop using the same old dry-as-toast techniques you learned in business school. Start working on you.
By Melissa Dawn
Building a Business
4 Ways to Increase Revenue Through a Partner Channel
Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
By Renee Yeager
Online Presence
How BuzzFeed Discovered the Secret to Success on Social Media
The news organization was among the earliest to realize sparking an emotional response is what defines "great'' content.
Marketing
Answer These 3 Questions, or Your Marketing Tactics Really Won’t Matter
A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
By John Jantsch
Building a Business
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Building a Business
3 Things to Consider When Scaling Your Online Business
Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
By Laura Entis
Marketing
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
By Larry Alton
Marketing
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Marketing
Appeals Court Rules That Yelp’s Ad Sales Tactics Aren’t Extortion, Just ‘Hard Bargaining’
Businesses don't have the right to pre-existing good reviews, the court said.
By Laura Entis
Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
By Jim Joseph
Building a Business
3 Memorable Ways to Launch a Product to Wow Customers
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.