Mattel

News and Articles About Mattel

Mattel Introduces New Body Types for Barbie
Toys; Games

Mattel Introduces New Body Types for Barbie

Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
Laura Entis
Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price
Toys; Games

Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price

Users can now submit ideas for toys, games, baby gear and preschool products that will carry the toy giant's iconic monikers.
Geoff Weiss
Not Toying Around, Mattel Ousts CEO
Mattel

Not Toying Around, Mattel Ousts CEO

Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.
Catherine Clifford
Got a Career or Business Question? Ask Barbie.
Radicals & Visionaries

Got a Career or Business Question? Ask Barbie.

The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
Linda Lacina
With New Acquisition, Toy Maker Mattel to Take on Lego
Growth Strategies

With New Acquisition, Toy Maker Mattel to Take on Lego

Mattel's purchase of MEGA Brands illustrates the importance of low-tech toys in a high-tech world.
Linda Lacina
Why Barbie Posed for Sports Illustrated
Marketing Bootcamp

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Geoff Weiss
Ruth Handler
Radicals & Visionaries

Ruth Handler

Barbie's Mom