Mattel

Noticias

Mattel y OpenAI se unen para lanzar juguetes con inteligencia artificial

La colaboración incluye el uso de los productos de OpenAI en procesos creativos, sin ceder propiedad intelectual ni control sobre las marcas de Mattel.

Business News

Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys

Mattel is also allowing its employees to use ChatGPT Enterprise to help design new products.

Noticias

Las cajas de las muñecas de edición especial de Wicked, envían a un sitio pornográfico

Mattel emitió un comunicado disculpándose por el error.

Noticias

Scrabble, el clásico juego de mesa, modifica su tablero por primera vez en más de 75 años

Por ahora, la nueva versión solo está disponible en Europa.

Business News

The Accountant Shortage Is So Bad That It's Delaying Key Reports at Companies Like Tupperware

Accountant staffing issues are becoming an operational headache with no signs of abating.

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Business News

A New 'EcoWarrior' Barbie Is Making Headlines. But It Turns Out It Was All a Hoax.

The fake Barbie was perpetrated by climate change activists using a phony website and press release — and it worked.

Business News

Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales

Richard Dickson was hired for his expertise in brand transformation.

Business News

The 'Barbie' Movie May Have Caused A Global Pink Paint Shortage

The long-anticipated film is slated to hit theaters later this summer.

Noticias

El mundo se está quedando sin pintura color rosa fosforescente y Barbie tiene la culpa

La producción de la película inspirada por la muñeca más famosa del mundo tuvo una consecuencia inesperada: la falta de pintura rosa de esta marca.

Business News

She Was Google's 16th Employee and YouTube's CEO for 25 Years. Now, She Is Getting Her Own Barbie Doll and So Are Her Sisters.

Susan Wojcicki is one of the seven women, including her sisters Anne and Janet, to be honored with their own Barbie dolls for International Women's Day.

Noticias

SpaceX, la empresa de exploración espacial de Elon Musk, tendrá su propia línea de juguetes

Mattel comenzará a producir los nuevos juguetes que saldrán a la venta en 2023 buscando inspirar a la próxima generación de exploradores espaciales.

Leadership

Everything You Need to Know About the Google Exec Who Will Lead Mattel

The toy company is getting its third CEO in two years.

Leadership

Vice President Barbie Still Available to Run in 2016

Let's make playtime great again.