Business News
Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to ‘Iconic’ Toys
Mattel is also allowing its employees to use ChatGPT Enterprise to help design new products.
By Sherin Shibu
Mattel
Business News
A New ‘EcoWarrior’ Barbie Is Making Headlines. But It Turns Out It Was All a Hoax.
The fake Barbie was perpetrated by climate change activists using a phony website and press release — and it worked.
Business News
Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales
Richard Dickson was hired for his expertise in brand transformation.
Business News
The ‘Barbie’ Movie May Have Caused A Global Pink Paint Shortage
The long-anticipated film is slated to hit theaters later this summer.
By Emily Rella
Business News
She Was Google’s 16th Employee and YouTube’s CEO for 25 Years. Now, She Is Getting Her Own Barbie Doll and So Are Her Sisters.
Susan Wojcicki is one of the seven women, including her sisters Anne and Janet, to be honored with their own Barbie dolls for International Women's Day.
Thought Leaders
Everything You Need to Know About the Google Exec Who Will Lead Mattel
The toy company is getting its third CEO in two years.
By Nina Zipkin
Thought Leaders
Vice President Barbie Still Available to Run in 2016
Let's make playtime great again.
By Linda Lacina
Business News
Mattel Introduces New Body Types for Barbie
Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
By Laura Entis
Business News
Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price
Users can now submit ideas for toys, games, baby gear and preschool products that will carry the toy giant's iconic monikers.
By Geoff Weiss
Business News
Not Toying Around, Mattel Ousts CEO
Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.
Building a Business
Got a Career or Business Question? Ask Barbie.
The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
By Linda Lacina
Building a Business
With New Acquisition, Toy Maker Mattel to Take on Lego
Mattel's purchase of MEGA Brands illustrates the importance of low-tech toys in a high-tech world.
By Linda Lacina
Marketing
Why Barbie Posed for Sports Illustrated
As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
By Geoff Weiss
