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Mattel

Everything You Need to Know About the Google Exec Who Will Lead Mattel
Ready For Anything

Everything You Need to Know About the Google Exec Who Will Lead Mattel

The toy company is getting its third CEO in two years.
Nina Zipkin | 2 min read
Vice President Barbie Still Available to Run in 2016

Vice President Barbie Still Available to Run in 2016

Let's make playtime great again.
Linda Lacina | 2 min read
Mattel Introduces New Body Types for Barbie

Mattel Introduces New Body Types for Barbie

Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
Laura Entis | 3 min read
Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price

Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price

Users can now submit ideas for toys, games, baby gear and preschool products that will carry the toy giant's iconic monikers.
Geoff Weiss | 2 min read
Not Toying Around, Mattel Ousts CEO

Not Toying Around, Mattel Ousts CEO

Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.
Catherine Clifford | 2 min read

More From This Topic

Got a Career or Business Question? Ask Barbie.
Innovators

Got a Career or Business Question? Ask Barbie.

The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
Linda Lacina | 2 min read
With New Acquisition, Toy Maker Mattel to Take on Lego
Growth Strategies

With New Acquisition, Toy Maker Mattel to Take on Lego

Mattel's purchase of MEGA Brands illustrates the importance of low-tech toys in a high-tech world.
Linda Lacina | 3 min read
Why Barbie Posed for Sports Illustrated
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Geoff Weiss | 2 min read
Ruth Handler
Growth Strategies

Ruth Handler

Barbie's Mom
7 min read