Mattel

Leadership

Everything You Need to Know About the Google Exec Who Will Lead Mattel

The toy company is getting its third CEO in two years.

Vice President Barbie Still Available to Run in 2016

Let's make playtime great again.

Mattel Introduces New Body Types for Barbie

Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'

Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price

Users can now submit ideas for toys, games, baby gear and preschool products that will carry the toy giant's iconic monikers.

Not Toying Around, Mattel Ousts CEO

Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.

More From This Topic

Innovators

Got a Career or Business Question? Ask Barbie.

The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
Growth Strategies

With New Acquisition, Toy Maker Mattel to Take on Lego

Mattel's purchase of MEGA Brands illustrates the importance of low-tech toys in a high-tech world.
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Growth Strategies

Ruth Handler

Barbie's Mom