Mobile Advertising - Page: 2

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.

Eric Samson

Mobile, the Majority Platform for Video, Will Overcome Its Technical Pitfalls

Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.

Caitlin Spaan

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.

Laura Entis

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.

Brett Relander

6 Recruitment Trends You Can't Ignore in 2015

As employers plan to hire more employees, they should be mindful of these hiring undercurrents and developments.

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.

Brett Relander

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Brett Relander

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'

Geoff Weiss

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

Laura Entis

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.

Alex Friedman