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Mobile Advertising - Page: 2
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Mobile or apps? You've got some big decisions ahead.
Expect mobile to be tomorrow's main act in video and TV consumption, and by extension, advertising.
The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.