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5 Ways to Maximize Mobile Advertising ROI Ahead of Holiday Season
Starting your ad campaigns early captures the consumer's attention at the right time
A New Way to Examine and Tackle Mobile Ad Fraud
Anti-fraud solutions will help to advance the entire mobile ad ecosystem.
Know How Ziox Mobile Phones Sold One Crore Handsets
The three year old start-up is developing a smartphone market for budget friendly customers
Microsoft is Using this Indian Unicorn to Defeat Amazon and Google
Microsoft's Azure has direct competitors Amazon's AWS and Google's G in cloud computing
This Advertising Company Has the Attention of the US and Middle East
Headquartered in Singapore, and with a team of 200 in India, Affle currently gets majority of its business from the US and the Middle East.
Instagram Now Lets You Share Posts in Stories
You no longer have to take a screenshot or share a link.
Mobile Advertising Market Set to Rise Dramatically in the Coming Years, says Report
Factors like cheaper smartphones and better connectivity are driving a 124% increase in video ad consumption.
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted
Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
These #5 Mobile Advertising Techniques Never Fail to Woo Customers
Location-based marketing has been successful for retail brands and apparels, malls, restaurants, all those segments which have physical as well as online presence
Busting #4 Biggest Myths of Mobile Advertising
There are still several other misconceptions that prevent brand owners from increasing their budget for mobile advertising
#8 Reasons Why Mobile Advertising is Essential for Start-ups
Potential growth rate of mobile advertising can be judged by the hike in mobile ad spend rate
Why Entrepreneurs in India need to Capitalize on Mobile Advertising
Here's how mobile advertising can lead your business growth in the market.
Changing Paradigms of Digital Advertising with In-app ad
Brands in India spent INR 4,200 crore on mobile advertising in 2016, a number expected to more than double by 2018
Changing The World of Mobile Advertising
InMobi has been a flagship example of India's explosive start-up growth, and one of the earliest to have taken risky bets back in the day.
The Dominance of Mobile Marketing Is Complete
In just 10 years mobile technology has gone from the next big thing to the biggest thing ever.