Mobile Advertising

A New Way to Examine and Tackle Mobile Ad Fraud
ad fraud

A New Way to Examine and Tackle Mobile Ad Fraud

Anti-fraud solutions will help to advance the entire mobile ad ecosystem.
Paul H. Müller | 7 min read
Instagram Now Lets You Share Posts in Stories

Instagram Now Lets You Share Posts in Stories

You no longer have to take a screenshot or share a link.
2 min read
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
Eran Halevy | 6 min read
The Dominance of Mobile Marketing Is Complete

The Dominance of Mobile Marketing Is Complete

In just 10 years mobile technology has gone from the next big thing to the biggest thing ever.
Murray Newlands | 3 min read
What Companies Must do to Prepare for Mobile Ads In 2017

What Companies Must do to Prepare for Mobile Ads In 2017

Mobile marketing will be about connecting with your consumers on an interpersonal level.
AJ Agrawal | 5 min read

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Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips
Mobile Marketing

Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips

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3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
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How Pokémon Go Will Change Mobile Advertising
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How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
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Don't Discount the Power of Coupons In Your Mobile Strategy
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Don't Discount the Power of Coupons In Your Mobile Strategy

Consumers like special offers and loyaty programs for use with mobile wallet apps.
Alex Campbell | 5 min read
10 Budget-Conscious Digital Marketing Strategies
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10 Budget-Conscious Digital Marketing Strategies

Get more bang for your advertising buck.
Christina Baldassarre | 5 min read
What's Next in Mobile Advertising? 6 Trends for the New Year.
Mobile Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
Carly Okyle | 4 min read
4 Mistakes Your Mobile-Ad Strategy Needs to Avoid
Mobile Advertising

4 Mistakes Your Mobile-Ad Strategy Needs to Avoid

Think desktop ads can be smoothly moved onto mobile? Sorry, that's just not the case.
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'Tis the Season: It's Time to Get Mobile Ready for Christmas
Mobile

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar | 4 min read
Amending Your Marketing Strategy to More Effectively Reach a Changing America
Online Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
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The Future of Advertising Will Probably Look a Lot Like 'Minority Report'
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The Future of Advertising Will Probably Look a Lot Like 'Minority Report'

Just more sophisticated.
Laura Entis | 4 min read