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Mobile Advertising

A New Way to Examine and Tackle Mobile Ad Fraud
ad fraud

A New Way to Examine and Tackle Mobile Ad Fraud

Anti-fraud solutions will help to advance the entire mobile ad ecosystem.
Paul H. Müller | 7 min read
Instagram Now Lets You Share Posts in Stories

Instagram Now Lets You Share Posts in Stories

You no longer have to take a screenshot or share a link.
2 min read
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted

Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
Eran Halevy | 6 min read
The Dominance of Mobile Marketing Is Complete

The Dominance of Mobile Marketing Is Complete

In just 10 years mobile technology has gone from the next big thing to the biggest thing ever.
Murray Newlands | 3 min read
What Companies Must do to Prepare for Mobile Ads In 2017

What Companies Must do to Prepare for Mobile Ads In 2017

Mobile marketing will be about connecting with your consumers on an interpersonal level.
AJ Agrawal | 5 min read

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Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips
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Delight (Rather Than Irritate) Your Mobile Customers Using These 5 Tips

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3 Brands That Got Creative and Got It Right With Mobile Video Advertising
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3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
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How Pokémon Go Will Change Mobile Advertising
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How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
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Don't Discount the Power of Coupons In Your Mobile Strategy
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Don't Discount the Power of Coupons In Your Mobile Strategy

Consumers like special offers and loyaty programs for use with mobile wallet apps.
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10 Budget-Conscious Digital Marketing Strategies
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Get more bang for your advertising buck.
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What's Next for Ecommerce in 2016?
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What's Next for Ecommerce in 2016?

This is the year mobile will dominate ecommerce, brands will reach peak content production and consumers will max out on content consumption.
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What's Next in Mobile Advertising? 6 Trends for the New Year.
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What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
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4 Mistakes Your Mobile-Ad Strategy Needs to Avoid
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4 Mistakes Your Mobile-Ad Strategy Needs to Avoid

Think desktop ads can be smoothly moved onto mobile? Sorry, that's just not the case.
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'Tis the Season: It's Time to Get Mobile Ready for Christmas
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'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
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Amending Your Marketing Strategy to More Effectively Reach a Changing America
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Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
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