Mobile Commerce

News and Articles About Mobile Commerce

If You Aren't Thinking Mobile First, You're Doing It Wrong
Mobile Apps

If You Aren't Thinking Mobile First, You're Doing It Wrong

To be truly mobile-friendly, you need to think mobile first from the ground up. Use these five tips.
Alex Iskold
2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)
Performance Ignited

2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)

Companies that don't have an app must not let another year go by.
Anuj Nayar
'Tis the Season: It's Time to Get Mobile Ready for Christmas
Marketing Bootcamp

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar
8 Ways to Wring Revenue From Your Mobile App
Mobile Apps

8 Ways to Wring Revenue From Your Mobile App

Many entrepreneurs find creating an amazing app is less challenging than making money from it.
Murray Newlands
Selling Products Online? How to Build a Perfect Checkout Page (Infographic)
Shopping

Selling Products Online? How to Build a Perfect Checkout Page (Infographic)

A look at how to create a checkout experience that nudges online shoppers to actually buy what they put in their shopping carts.
Kim Lachance Shandrow
PayPal Makes Its First Acquisition Post eBay Split
Acquisitions

PayPal Makes Its First Acquisition Post eBay Split

The digital payments company bought mobile commerce startup Modest.
Leena Rao
Innovative Trends for Upping Mobile-Customer Engagement
Marketing Bootcamp

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Brett Relander
Selling Online: Art, Science or Just Hard Work? What's Your Experience?
Marketing Bootcamp

Selling Online: Art, Science or Just Hard Work? What's Your Experience?

Five crucial factors you need to work out before you take the ecommerce plunge.
Andrew Van Noy
In 'Year of Apple Pay,' Many Top Retailers Remain Skeptical
Apple Pay

In 'Year of Apple Pay,' Many Top Retailers Remain Skeptical

Despite the company's optimism, others aren't so sure.
An App That Engages Customers Is Not Automatically an App That Makes Money
Marketing Bootcamp

An App That Engages Customers Is Not Automatically an App That Makes Money

Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Brett Relander
3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
Marketing Bootcamp

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
Andrew Van Noy
4 Essentials for Capturing and Converting Mobile Shoppers
Marketing Bootcamp

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Eric Samson
4 Can't-Miss Mobile Marketing Best Practices
Marketing Bootcamp

4 Can't-Miss Mobile Marketing Best Practices

Help your business launch an exciting, innovative and successful campaign.
Brett Relander
3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing
Marketing Bootcamp

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Alex Campbell