Names

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.

Nellie Akalp

This Restaurant Will Give You $10,000 in Gift Cards If You Name Your Baby 'Quinoa'

Can a trendy grain become a trendy baby name? BJ's Restaurants thinks so.

Kate Taylor

Facebook Announces New Policies Regarding Names, Nudity and Controversial Content

Regulating shares among its 1.4 billion users across the world can be a slippery slope, the social network said.

Geoff Weiss

Comcast Accidentally Changes Customer Name to Asshole Brown

The mass media company faces another customer-service blunder after someone tried to cancel the family's cable service.

Carly Okyle

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.

Aaron Keller

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.

Aaron Keller

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.

Aaron Keller

Seeking Truce With Drag Community, Facebook Will Amend Its 'Real-Name' Policy

After hundreds of accounts were suspended for the use of drag names like Sister Roma and Lil Miss Hot Mess, Facebook said it was rethinking certain policies.

Geoff Weiss