Names

Latest

Operations & Logistics

What's in a Name? New HR Titles Reflect These Professionals' Strategic Importance.

How does 'people operations' strike you? 'Chief people officer'? 'Chief happiness officer'?

Lifestyle

What To Name Your Startup?

When you are so passionate about your venture, why should you name your dream just anything?

Business News

U.K. Vessel Will Not Be Called 'Boaty McBoatface' After All, But There's a Catch

Although the wacky name got the most votes online, the ship's full name will be the Royal Research Ship Sir David Attenborough, in honor of the world famous naturalist and broadcaster.

Marketing

Your Lame Small Talk Could Be Costing You the Sale

You don't have to be a brilliant conversationalist, just mind your manners, remember names and listen.

Starting a Business

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.

Growing a Business

Your New Business Name Should Be Memorable, Spell-able and Available

Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.

Franchise

This Restaurant Will Give You $10,000 in Gift Cards If You Name Your Baby 'Quinoa'

Can a trendy grain become a trendy baby name? BJ's Restaurants thinks so.

Social Media

Facebook Announces New Policies Regarding Names, Nudity and Controversial Content

Regulating shares among its 1.4 billion users across the world can be a slippery slope, the social network said.

Business News

Comcast Accidentally Changes Customer Name to Asshole Brown

The mass media company faces another customer-service blunder after someone tried to cancel the family's cable service.

Branding

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.

Marketing

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.

Branding

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.