Naming Contest May Christen This $300 Million Ship 'Boaty McBoatface' Be careful what you ask the Internet.

By Entrepreneur Staff

NERC

Asking the good people of social media for help with your brand doesn't always go so swimmingly, as England's Natural Environment Research Council most recently learned.

NERC opened a social-media call for name suggestions for its new icebreaker, which has been called the biggest and most technologically advanced British research vessel ever built. According to CNN, NERC asked for names that were inspirational, possibly evoking a great historical figure or a landmark. While it got some suggestions along those lines, take a look at the latest poll results from its Twitter account:

PR disaster or greatest name ever? We're siding with the latter. Watch the video below to see what the ship will be tasked with, then go ahead and put the power of your click behind whichever name, well, floats your boat.

Wavy Line
Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.

Leadership

Why Customer Service Is Your Get Out Of Jail Free Card For Business Success

These are the secrets of using customer service as a powerful business advantage, with exceptional results and almost zero risk of it being knocked off.

Growing a Business

Entrepreneur+ Subscribers-Only Call | June 8: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Branding

How I Made Money From My Book Without Selling a Single Copy

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.