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Naming a Business

Naming a Business

Why and How to Rename Your Business

A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.

These Pot Store Names Are Just the Greatest

Cannabis enterpreneurs can get pretty creative with their dispensary monikers.

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?

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Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

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The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
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The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
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A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
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