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Naming a Business

3 Things To Know

3 Mistakes to Avoid When Naming Your Business (60-Second Video)

Pick a name that will work now -- and in the future.

Why and How to Rename Your Business

A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.

These Pot Store Names Are Just the Greatest

Cannabis enterpreneurs can get pretty creative with their dispensary monikers.

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

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A Great Name Tells You More Than Just What the Company Does

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