Naming a Business

Everything I Know About Naming I Learned From 'The Simpsons'

The iconic animated comedy can help differentiate between winning and losing approaches to branding.

Brad Flowers

· 6 min read

4 Startup Branding Trends That Are Finding Success

Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.

Darpan Munjal

· 5 min read

Need to Generate a Business Name? Here's How to Get it Right.

Three tips for crafting the perfect moniker for your business.

Kara Goldin

· 5 min read

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

Kate Taylor

· 1 min read

Patrick Carone

· 2 min read

Why and How to Rename Your Business

A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.

Katie Lundin

· 10 min read

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Jason Feifer

· 2 min read

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

Daniel Neiditch

· 6 min read

People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?

Ben Simkin

· 4 min read

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?

Gideon Kimbrell

· 5 min read

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.

Peter Gasca

· 6 min read

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.

Martin Zwilling

· 4 min read