Naming a Business

Need to Generate a Business Name? Here's How to Get it Right.

Three tips for crafting the perfect moniker for your business.

Kara Goldin

· 5 min read

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

Kate Taylor

· 1 min read

Patrick Carone

· 2 min read

Why and How to Rename Your Business

A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.

Katie Lundin

· 10 min read

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Jason Feifer

· 2 min read

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

Daniel Neiditch

· 6 min read

People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?

Ben Simkin

· 4 min read

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?

Gideon Kimbrell

· 5 min read

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.

Peter Gasca

· 6 min read

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.

Martin Zwilling

· 4 min read

The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.

Cindy Yang

· 6 min read

Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.

Catherine Clifford

· 2 min read