Naming a Business

News and Trends

Do Quibi's Problems Come Down to a Confusing Name?

Terrible timing has certainly contributed to a difficult start for Jeffrey Katzenberg's mobile-video platform, but maybe it isn't just that.

4 Startup Branding Trends That Are Finding Success

Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.

Need to Generate a Business Name? Here's How to Get it Right.

Three tips for crafting the perfect moniker for your business.

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.

3 Mistakes to Avoid When Naming Your Business (60-Second Video)

Pick a name that will work now -- and in the future.

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