Naming a Business

News and Articles About Naming a Business

What's in a Name? Maybe Everything. Maybe Not So Much.
Marketing Bootcamp

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Gideon Kimbrell
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Marketing Bootcamp

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
The Ultimate Rebranding Checklist for Entrepreneurs
Make More Happen

The Ultimate Rebranding Checklist for Entrepreneurs

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Peter Gasca
8 Business Name Mistakes That Investors Hate to See
Ready To Launch

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Martin Zwilling
The Name Game: Christening Your Business for Success
Make More Happen

The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Cindy Yang
Infographics

Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
Catherine Clifford
A Great Name Tells You More Than Just What the Company Does
Make More Happen

A Great Name Tells You More Than Just What the Company Does

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Aaron Keller
6 Memory Factors to Consider as You Craft Your Business Name
Marketing Bootcamp

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Aaron Keller
Your Brand Depends on Your Great Business Name Being Protected
Ready To Launch

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
Get Over the Business-Naming Hump With These 5 Strategies
Make More Happen

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
5 Must-Use Tools for Brainstorming Company Names
Naming a Business

5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.
Alexandra Watkins
The Drone Industry Hates the Word 'Drone.' So, What's a Better Option?
Drones

The Drone Industry Hates the Word 'Drone.' So, What's a Better Option?

A drone by any other name would still be a vehicle that can fly around without a pilot.
Catherine Clifford
7 Terrible Naming Mistakes Entrepreneurs Make
Business Name

7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
Alexandra Watkins
Does the Name of Your Company Matter?
Ready To Launch

Does the Name of Your Company Matter?

Snap judgments can spell disaster for individuals and businesses with the wrong names. Here's what to consider.