Naming a Business

Three tips for crafting the perfect moniker for your business.

There's a hidden message in Chick-fil-A's logo.

A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.

Which ice cream flavor is smoother and creamier, Frosh or Frish?

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.

Names can imply strength, value, connection or friendliness, or they can set opposite tones.

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.

It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.

Here are six strategies to craft a name that grabs attention, but not for legal reasons.

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.

A drone by any other name would still be a vehicle that can fly around without a pilot.

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.

Snap judgments can spell disaster for individuals and businesses with the wrong names. Here's what to consider.

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.