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Naming a Business

Starting a Business

How Can I Find a Good Name for My Business?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name.
Starting a Business

Two Weeks to Startup: Day 6. Name Your Business

How to decide what you call your company. Plus, choosing a business structure.
How To

How to Name a Business

What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.
Starting a Business

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Starting a Business

Protecting Your Business Name

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.
Starting a Business

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.
Starting a Business

Naming Your E-Business

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here's how to get started.