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Naming a Business

Starting a Business

A Quick Guide to Naming Your Business

How to decide what your business name should say about you and your company.
Ready For Anything

Insights: Spanx's Sara Blakely on What's in a Name

The inventor and founder of the body-shaping undergarment company talks about how she came up with a memorable business name.
Growth Strategies

'Bar Rescue' Asks: Is Your Business Name Hurting Your Business?

Sometimes the only way to save a business is to start over, even down to changing its name. Here's how bar owners learned that lesson on Spike TV's 'Bar Rescue.'
Ready For Anything

How Can I Find a Good Name for My Business?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name.
Ready For Anything

Two Weeks to Startup: Day 6. Name Your Business

How to decide what you call your company. Plus, choosing a business structure.
Ready For Anything

How Can I Come Up With a Name for My Company?

Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.
How To

How to Name a Business

What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.
Ready For Anything

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Starting a Business

Protecting Your Business Name

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.
Starting a Business

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.
Starting a Business

Naming Your E-Business

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here's how to get started.