Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Have you started your video marketing campaign yet? Because your competitors probably have.
Lisa Filipelli sat down with Jessica Abo to discuss why companies should embrace native content creators.
Understanding the forms of media and what they can and cannot do will help you optimize your ad spend.
Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.
Native ads flow so seamlessly within content they seem not to be ads at all.
In comparison to traditional methods of advertising, native advertising is a cost- effective alternative.
There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.
Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
'Natives' allow you to create ads that are far more interesting to consumers.
A results-oriented 360 campaign is exactly what you need after rightsizing your business. Understand?