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More Posts on Native Advertising
Lisa Filipelli sat down with Jessica Abo to discuss why companies should embrace native content creators.
Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.
Native ads flow so seamlessly within content they seem not to be ads at all.
There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.
A results-oriented 360 campaign is exactly what you need after rightsizing your business. Understand?
It's advertising so smart that the consumer often doesn't even realize it's an ad.
General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.
From native advertising to lead ads, these trends will continue to dominate 2016.