Niche

3 Ways to Identify Your Company's Unique Marketing Angle

How to make your business's marketing efforts perfectly match its brand.

Nancy Solari

From Poop Scooping to Dryer-Vent Cleaning: Why Hyper-Niche, 'Micro' Franchises Are Booming

Can a company be too specialized? Itty-bitty franchises are popping up all over the place, and the big companies buying them have grasped the merits of thinking small.

Jon Marcus

The Step-By-Step Guide to Finding Your Niche and Target Market

As the saying goes, 'If you try to sell to everyone, you will sell to no one.'

Scarlet Vincent

Think You Don't Have What It Takes to Run a Niche Franchise Brand? Think Again.

Three brands break down what they really want when it comes to potential franchise partners.

Here's the Secret to Becoming a YouTube Millionaire

A lot of people think they know the secret to success on YouTube, but it all boils down to one thing.

Sunny Lenarduzzi

How to Thrive in Niche Markets

A narrow focus can bring wide success to your business. Here are six strategies to help you get started.

Steve Tan

5 Ways to Differentiate Your Products and Services in an Oversaturated Market

Defining what makes your offering different will determine your success.

Peter Daisyme

5 Steps on How to Start a Business and Get It to Market, Quick and Lean

If you don't get a head start going to market, other businesses may end up dominating your niche even with an inferior product, just because they beat you to the punch.

Bryan Janeczko

The Riches Are in the Niches

David Tao, editor and co-founder of BarBend, shares his thoughts on how to identify an underserved niche.

David Meltzer

Is Focusing On a Specific Niche Really That Important?

To specialize or not to specialize, that is the question. (The answer is yes.)

Brendan M. Egan

Understanding the Concept of 'Niching Down' for Budding Entrepreneurs

The niche is comfortable, but it can become an enemy to an entrepreneur's ambitions.

How Startups Can Get in and Stay Competitive in Scaling Industries

Opportunities for small businesses to disrupt or even dominate markets don't come along every day. When technological and legal landscapes shift, however, enterprise companies tend to be slow to react.

Rashan Dixon