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More Posts on Niche
How to make your business's marketing efforts perfectly match its brand.
Can a company be too specialized? Itty-bitty franchises are popping up all over the place, and the big companies buying them have grasped the merits of thinking small.
As the saying goes, 'If you try to sell to everyone, you will sell to no one.'
Three brands break down what they really want when it comes to potential franchise partners.
A lot of people think they know the secret to success on YouTube, but it all boils down to one thing.
Defining what makes your offering different will determine your success.
If you don't get a head start going to market, other businesses may end up dominating your niche even with an inferior product, just because they beat you to the punch.
To specialize or not to specialize, that is the question. (The answer is yes.)
The niche is comfortable, but it can become an enemy to an entrepreneur's ambitions.
Opportunities for small businesses to disrupt or even dominate markets don't come along every day. When technological and legal landscapes shift, however, enterprise companies tend to be slow to react.