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How to Find Your Niche and Own It
As they say, "The riches are in the niches," but how far should you niche down? How focused is too focused? Here's how to find the right balance for your business.
3 Ways You Can Pivot Your Business to Accelerate Your Growth
Here are a few recommendations on learning when to change trajectory and leverage your pivot into a world of potential abundance, not scarcity.
What Do a Trucker, Nurse, Farmer, Knitter and Trash Man Have In Common? They're All Influencers.
These days, there are influencers for all kinds of niche communities.
3 Ways to Identify Your Company's Unique Marketing Angle
How to make your business's marketing efforts perfectly match its brand.
From Poop Scooping to Dryer-Vent Cleaning: Why Hyper-Niche, 'Micro' Franchises Are Booming
Can a company be too specialized? Itty-bitty franchises are popping up all over the place, and the big companies buying them have grasped the merits of thinking small.
The Step-By-Step Guide to Finding Your Niche and Target Market
As the saying goes, 'If you try to sell to everyone, you will sell to no one.'
Think You Don't Have What It Takes to Run a Niche Franchise Brand? Think Again.
Three brands break down what they really want when it comes to potential franchise partners.
Here's the Secret to Becoming a YouTube Millionaire
A lot of people think they know the secret to success on YouTube, but it all boils down to one thing.
How to Thrive in Niche Markets
A narrow focus can bring wide success to your business. Here are six strategies to help you get started.
5 Ways to Differentiate Your Products and Services in an Oversaturated Market
Defining what makes your offering different will determine your success.
5 Steps on How to Start a Business and Get It to Market, Quick and Lean
If you don't get a head start going to market, other businesses may end up dominating your niche even with an inferior product, just because they beat you to the punch.
The Riches Are in the Niches
David Tao, editor and co-founder of BarBend, shares his thoughts on how to identify an underserved niche.
Is Focusing On a Specific Niche Really That Important?
To specialize or not to specialize, that is the question. (The answer is yes.)
Understanding the Concept of 'Niching Down' for Budding Entrepreneurs
The niche is comfortable, but it can become an enemy to an entrepreneur's ambitions.
How Startups Can Get in and Stay Competitive in Scaling Industries
Opportunities for small businesses to disrupt or even dominate markets don't come along every day. When technological and legal landscapes shift, however, enterprise companies tend to be slow to react.