Niche

Business Plans

6 Ways to Turn Your Hobby into a Profitable Market Niche

While not always financially rewarding, doing your hobby often leads to higher work and life satisfaction.

Marketing

5 Secrets to Mastering Your Niche That Will Give Your Competition a Run For Its Money

Follow these steps to unlock a competitive advantage in an underserved segment.

Branding

From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.

Growing a Business

Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.

If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.

Growing a Business

Outpace Competitors in 2024 with Fresh Niche Growth Tactics

From market research to picking strategic partnerships, how to recognize and maximize new-year opportunities.

Growing a Business

How Being Intentional and Focusing on a Specific Niche Can Lead to Greater Success for Your Business

Deep audience connections are outperforming broad strategies. Here's how.

Growing a Business

Mastering Your Niche — How Specialization Leads to Better Pay and Less Competition

The path to a more rewarding, less competitive business lies in mastering your niche. Here's why.

Growing a Business

How to Effectively Beat Your Direct Competition in a Niche Market

Discover the winning strategies to outperform your direct competition in your niche market. Stay ahead and dominate your industry with our expert tips and insights. Boost your business and leave your competitors in the dust!

Starting a Business

How to Find Your Niche and Own It

As they say, "The riches are in the niches," but how far should you niche down? How focused is too focused? Here's how to find the right balance for your business.

Leadership

3 Ways You Can Pivot Your Business to Accelerate Your Growth

Here are a few recommendations on learning when to change trajectory and leverage your pivot into a world of potential abundance, not scarcity.

Social Media

What Do a Trucker, Nurse, Farmer, Knitter and Trash Man Have In Common? They're All Influencers.

These days, there are influencers for all kinds of niche communities.

Marketing

3 Ways to Identify Your Company's Unique Marketing Angle

How to make your business's marketing efforts perfectly match its brand.

Franchise

From Poop Scooping to Dryer-Vent Cleaning: Why Hyper-Niche, 'Micro' Franchises Are Booming

Can a company be too specialized? Itty-bitty franchises are popping up all over the place, and the big companies buying them have grasped the merits of thinking small.

Starting a Business

The Step-By-Step Guide to Finding Your Niche and Target Market

As the saying goes, 'If you try to sell to everyone, you will sell to no one.'

Franchise 500 Annual Ranking

Think You Don't Have What It Takes to Run a Niche Franchise Brand? Think Again.

Three brands break down what they really want when it comes to potential franchise partners.