Niche - Page: 3

How This Entrepreneur With a Famous Name Failed His Way to Success

A little-known member of the Bush family advises finding a business that can make money doing society some good, preferably in niche with little competition.

Marc Wayshak

· 5 min read

A Franchise Built for Endurance Athletes

Jamie and Tara Osborn, triathletes both, recognized that retail niche for athletes like themselves and so they opened Endurance House.

Jason Daley

· 4 min read

Operating in a Crowded Market? Here's How to Shine.

Focus on these six ways to ensure that your new company will distinguish itself.

Jordan Dolin

· 3 min read

Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site

After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.

John Patrick Pullen

· 3 min read

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.

Kelly K. Spors

· 4 min read

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.

Antonio Neves

· 1 min read

How Hyperink Aims to Reinvent Publishing

See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.

Maria Muto-Porter

· 5 min read

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.

Kevin Hiser

· 4 min read