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Niche - Page: 3
Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.
It's not easy for everyone to find an exciting niche that's practical to tap for launching an enterprise or earning a living. Here's how to maintain a healthy perspective.
A little-known member of the Bush family advises finding a business that can make money doing society some good, preferably in niche with little competition.
After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.
The financial crisis forced Vero Linens to find a new target market.
Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.