Niche | Page 2

Know your industry. Jump in. Iterate.

It's a cluttered app market out there, but these four companies have found a way to stand out.

My entrepreneurial niche involved something I did over and over every day as a bartender.

You know you want to start a business. Now, you just have to decide what kind. Here are the steps that can help.

Brian Lim went to an electronic dance music club six years ago and was inspired to launch a line of rave accessories.

The endless decisions confronting entrepreneurs become manageable when you are clear on the results you're working for.

Creating a value proposition that investors and customers are likely to buy into isn't easy. Fortunately, you can remove the likelihood of overexerting your emotional reservoir by finding your niche.

Thank Airbnb, Trulia and other niche players for the potential partnerships -- and more -- that they offer entrepreneurs.

First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.

If your product is thriving with one customer base, it's time to grow past the comfort zone.

These tips should help you to define exactly what your business offers, how that can serve the needs of your target market and how to build a niche for yourself.

Positioning your company as a leader takes a lot of planning and hard work.

Aiming for the right customers? Use this seven-step process to develop a profitable niche.

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.

While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.

It's not easy for everyone to find an exciting niche that's practical to tap for launching an enterprise or earning a living. Here's how to maintain a healthy perspective.

A little-known member of the Bush family advises finding a business that can make money doing society some good, preferably in niche with little competition.

Jamie and Tara Osborn, triathletes both, recognized that retail niche for athletes like themselves and so they opened Endurance House.

Focus on these six ways to ensure that your new company will distinguish itself.

After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.

The financial crisis forced Vero Linens to find a new target market.