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Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.

By John Patrick Pullen

Opinions expressed by Entrepreneur contributors are their own.

In this ongoing series, The Fix, we look to problems faced by real companies and how they solved them.

Jardiniére, a French-Californian restaurant in San Francisco led by rising star chef Traci des Jardins, is always on the lookout for new talent. "We pride ourselves with being an educational house," says general manager Stephen Cox. "Working for us is like getting a master's degree in the culinary and hospitality world. It's tough, it's fast-paced, and we operate at a really high level."

The last time Cox went looking for new talent, he posted a $75 ad on Craigslist for a service assistant. "This was essentially for a busser," he says, "and we received 225 applicants within the first 24 hours of posting the ad. Of that, it was mixed with perhaps some qualified applicants, but also Nigerian money scams."

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