Building a Business
B2B Customer Experience Is at an Inflection Point. Here’s the Question Every Leader Should Be Asking.
B2B customer experience is evolving, and most teams aren't ready for it. Here's why.
Brad Birnbaum is a 25+ year entrepreneur and C-suite leader in customer service tech. He co-founded Kustomer (acquired by Meta, now independent) and Assistly (acquired by Salesforce as Desk.com). He holds a B.S. in Information Systems from SUNY Stony Brook.
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