Building a Business
What Customer Experience Transformation Actually Requires — and Why Most Organizations Stall Before They Get There
Here's why most organizations fall short when it comes to customer experience transformation.
Brad Birnbaum is a 25+ year entrepreneur and C-suite leader in customer service tech. He co-founded Kustomer (acquired by Meta, now independent) and Assistly (acquired by Salesforce as Desk.com). He holds a B.S. in Information Systems from SUNY Stony Brook.
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