About Zeynep Ilgaz
Originally from Turkey, Zeynep Ilgaz and her husband immigrated to the United States with two suitcases and the drive to dive into entrepreneurship. They co-founded Confirm BioSciences and TestCountry in San Diego. Ilgaz serves as president of both. Confirm BioSciences offers service-oriented drug-testing technologies.
More From Zeynep Ilgaz
It's critical for companies in old-school industries to ditch the 'we've always done things this way' mindset and begin listening to what consumers want -- nay, expect -- and that's a personalized digital experience.
Cultivating Emotional Intelligence
As humans, we have so much to be grateful for -- and in our personal lives, these feelings come quite naturally. So, how do we emulate that gratitude in the workplace?
United Airlines' recent press shows the looming shadow one negative customer service can cast over your brand. These customer service concepts can help.
No, "servant" leaders aren't slaves to their employers, or even pushovers. They just aren't authoritarians who boss employees around.
Your children are as curious about what you do all day at work as you are about what they do all day at school.
Your kids can deal with you being busy but not with being excluded.
Leaving your home and culture for America requires every risk-taking attribute that entrepreneurs cherish.
Professional development is the key to retaining top employees.
The world is interconnected as never before but expanding into a foreign market retains its very steep learning curve.
Exploring New Markets
Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.
Prepare to Succeed
Employers have everything to gain from giving their youngest workers what they seek from a job.
Patient study and an adventurous spirit are necessary to sell your product overseas.