About Zeynep Ilgaz
Originally from Turkey, Zeynep Ilgaz and her husband immigrated to the United States with two suitcases and the drive to dive into entrepreneurship. They co-founded Confirm BioSciences and TestCountry in San Diego. Ilgaz serves as president of both. Confirm BioSciences offers service-oriented drug-testing technologies.
More From Zeynep Ilgaz
It's critical for companies in old-school industries to ditch the 'we've always done things this way' mindset and begin listening to what consumers want -- nay, expect -- and that's a personalized digital experience.
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Leaving your home and culture for America requires every risk-taking attribute that entrepreneurs cherish.
Professional development is the key to retaining top employees.
The world is interconnected as never before but expanding into a foreign market retains its very steep learning curve.
Exploring New Markets
Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.
Employers have everything to gain from giving their youngest workers what they seek from a job.
Patient study and an adventurous spirit are necessary to sell your product overseas.