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Pain points

Small Business Heroes

Your First Product Is a Success. Is It Time to Roll Out a Second?

Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around.

3 Ways to Discover a Business Idea That Works

A business idea doesn't have to blow people's minds, but it can't make their eyes glaze over, either. Here are three ways to find your entrepreneurial sweet spot.

Validate Your Startup Idea by Doing the Things That Don't Scale

Scaling happens when you roll up your sleeves and get hands-on with solving real problems and selling quickly before hiring in response to demand.

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.

Steven Jobs's Wisdom Lives On

Here is what a crypto PR specialist learned from the most iconic American entrepreneur of our time.

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How 2 Entrepreneurs Turned Their Side Hustles Into Multi-Million Dollar Startups

You have to work in an industry a while to identify the really big pain point there that will become your million-dollar opportunity.
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Why Every Smart Decision Comes Only After an Evaluation of Customer Needs

Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.
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5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
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Answering This Question Will Tell You How to Increase Your Influence

Instead of robotically working through your pitch, lesson to determine what you have to offer that solves the client's problem.
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The 3 Questions Customers Don't Ask That You Need to Answer

People should just speak their mind but business is a guessing game.