Validate Your Startup Idea by Doing the Things That Don't Scale
Scaling happens when you roll up your sleeves and get hands-on with solving real problems and selling quickly before hiring in response to demand.
The 3 Questions You Must Answer to Make Your Brand Stand Out
In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
How 2 Entrepreneurs Turned Their Side Hustles Into Multi-Million Dollar Startups
You have to work in an industry a while to identify the really big pain point there that will become your million-dollar opportunity.
Why Every Smart Decision Comes Only After an Evaluation of Customer Needs
Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.
5 Writing Tactics to Win Hearts, Minds and More Business
Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Answering This Question Will Tell You How to Increase Your Influence
Instead of robotically working through your pitch, lesson to determine what you have to offer that solves the client's problem.