Personalization

Marketing

How to Balance Marketing Automation and Personalization

For any strategy to be effective, it's important to find a balance.

3 Ways Machine Learning Can Help Entrepreneurs

Entrepreneurs who build AI into their business processes will reap the benefits.

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.

Is Your Brand Tailoring Messages or Stalking Consumers?

Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.

Why Time Is Your Most Important Business Resource

Make a personalized effort to better manage your time to more effectively prioritize your efforts toward what you most want.

More From This Topic

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Smart Brands Won't Generalize When It Comes to Gen Z

The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Differentiation

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Small Business Heroes

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.
The Way We Work

Netflix-Like Recommendations May Be in Store for Workplace Benefits

Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.
Personalization

3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates

A U.K. watch dealer raised its conversion rates by 350 percent. Its secret? Personalization, which is not as complicated as you may think.
Personalization

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?
Email Marketing

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Data Protection

Personalization and Privacy in a GDPR World

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
Personalization

Why a 'Personal' Customer Experience Is Critical to Your Business' Success

Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.