Pivoting
Franchises
How Franchising Took This Business Into New Waters
After 30 years, a savvy business owner switched tactics, and things are going along swimmingly.
Navigation
TomTom Says Its Maps Are Destined for Self-Driving Cars
The Dutch navigation company's automotive division has won big contracts in recent months, prompting analyst upgrades and a 40 percent surge in its shares.
Scaling
How to Avoid the Premature Scaling Death Trap
It is one of the most overlooked yet most consistent predictors of startup failure.
Exploring New Markets
How to Survive In a Market That You're Inventing
The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.
Take It From The Pros
The Trait Entrepreneurs Share With a 100-Million-Year-Old Species
I gained some valuable insights about business owners while scrolling through my Instagram feed.
Service Business
How (and Why) to Pivot From Services to Products
Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Pivots
How to Prepare for a Pivot
When changing course, the last thing you want to do is set the team off on a wild goose chase or take a situation from bad to worse.
Pivots
5 Reasons Why Pivots Are Crucial to Today's Businesses
A change in focus can lead to great things by bringing in new customers or providing a much need kick in the pants.
Content Marketing
Why It's Time to Rethink Your Content Marketing Strategy
With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ah...
Starting a Business
How Much Can Your Startup Really Grow? Do Your Homework.
You must analyze the market and the opportunity to see if you should move forward, or pivot.
Pivots
2 Risky Pivots You Probably Haven't Heard About
Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want.
Pivots
Controversial Reservation 'Scalping' Site Rethinks Its Mission
A startup that allows customers to pay for restaurant reservations is doing a 'soft pivot' following outrage from the restaurant industry.
Run a Better Business
3 Rules for Making a Successful Pivot
When the market is changing, you don't survive staying the same but how you adapt is just as important.
Pivots
The 1 Thing That Can Save Your Sinking Startup
Getting off on a bad foot is not fatal for young companies. Serial-entrepreneur Steve Blank explains how a pivot can turn things around.
Strategy
How to Know When to Change Direction
There's something to be said for stick-with-it-ness, but most entrepreneurs stick with flawed ideas and plans way longer than they should.
