Pivots

News and Articles About Pivots

When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent
The Fix

When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent

Updater realized it would better serve its customers by establishing industry partners who could facilitate referrals when they'd be needed most.
Lydia Belanger
Faced With Failure, This Founder Could Have Given Up -- But Instead He Started Over
Failure

Faced With Failure, This Founder Could Have Given Up -- But Instead He Started Over

Learn how this entrepreneur's resilience and passion got him to where he is today.
Jason Saltzman
Know When -- and What -- to Give Up in Order to Move Forward
Pivots

Know When -- and What -- to Give Up in Order to Move Forward

Giving up is often looked down upon but can be your key to success.
A.J. MacQuarrie
Should I Stay or Should I Go? 5 Ways This Question Applies to Starting Your Own Business.
Decision Making

Should I Stay or Should I Go? 5 Ways This Question Applies to Starting Your Own Business.

Sometimes when the going gets tough, it's time to get going.
Stacey Freeman
This Founder Is a Gambler at Heart. Learn How Risk Led Him to Opportunity.
Taking Risks

This Founder Is a Gambler at Heart. Learn How Risk Led Him to Opportunity.

The founder of a precious metals company shares how risk-taking shaped his life and business.
Lydia Belanger
How Wonder Woman Is Inspiring Business Leaders Worldwide
Business Moving Forward

How Wonder Woman Is Inspiring Business Leaders Worldwide

Entrepreneurs can relate to the many struggles Wonder Woman has achieving her destiny.
John Boitnott
When Pivoting Becomes a Pitfall
Pivots

When Pivoting Becomes a Pitfall

Whatever your problem was, a pivot done badly has big potential for making it worse.
Clate Mask
The Case for Hiring a Re-Founder Before You Pull the Plug on Your Startup
Pivots

The Case for Hiring a Re-Founder Before You Pull the Plug on Your Startup

Founders pursuing their romantic startup vision often need a dispassionate pro to keep things real.
George Deeb
If Your First Idea Doesn't Work, Change It
Problem Solving

If Your First Idea Doesn't Work, Change It

CEO and Co-Founder of Swap.com Juha Koponen discusses the importance of being able to pivot in business.
BizCast
The Problem With Whole Foods Is the Doritos It Won't Sell
Marketing Strategies

The Problem With Whole Foods Is the Doritos It Won't Sell

When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Gene Marks
When Amazon Threatened Its Business, This Company Decided to Work With the Enemy -- and Revenue Grew 500 Percent
Business Moving Forward

When Amazon Threatened Its Business, This Company Decided to Work With the Enemy -- and Revenue Grew 500 Percent

What do you do when you realize your company faces near-unbeatable competition?
Ken Ziegler
After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise
Franchises

After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise

A small-business owner took her original plan to Shark Tank before scrapping it and buying a franchise.
Lydia Belanger
Why This Successful Company Completely Changed Its Offerings -- and How It Made It Work
Pivots

Why This Successful Company Completely Changed Its Offerings -- and How It Made It Work

Generally everything was going well at Pocket Gems. That's when they decided to shift their strategy so they could work on something entirely new.
Ben Liu
OK

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