Pivots

News and Articles About Pivots

Want to Become More Disruptive With Your Startup? You Got 100 Days.
Make More Happen

Want to Become More Disruptive With Your Startup? You Got 100 Days.

Entrepreneurs know that innovative ideas and products keep their businesses afloat, but many invest in such lengthy development processes that their innovations never see the light of day.
Henrik Werdelin
How Slowing Down Saved This Flower Startup From Wilting
Pivots

How Slowing Down Saved This Flower Startup From Wilting

On the verge of bankruptcy, BloomThat realized that the on-demand model wasn't right for its floral delivery business. Here are four things it did to survive.
Lydia Belanger
The Huge Fallout This Entrepreneur Faced When He Put All His Eggs in One Basket
Make More Happen

The Huge Fallout This Entrepreneur Faced When He Put All His Eggs in One Basket

David Steinberg, co-founder and CEO of Zeta Interactive, had to redirect his company and find new assets after his clientele base nearly disappeared.
Grace Reader
How ConsumerAffairs Survived Pivoting and Improved Profitability
Marketing Bootcamp

How ConsumerAffairs Survived Pivoting and Improved Profitability

Three key factors carried the company through the pivot process in order to slay the dragon.
Zac Carman
4 Steps to Making Ideas Actionable
Make More Happen

4 Steps to Making Ideas Actionable

You can't know if your idea is any good unless you start putting it in motion.
Brenton Hayden
4 Tips for Setting Up a Successful Pivot Strategy
The Grind

4 Tips for Setting Up a Successful Pivot Strategy

When it comes to refocusing your business, you need to be smart about changing course.
David Chait
How Startups Can Bounce Back After a Failed First Launch
Make More Happen

How Startups Can Bounce Back After a Failed First Launch

Bouncing back after you don't get the traction you need sounds so simple in hindsight. However, in the moment, it's an extraordinarily daunting task.
Jodi Goldstein
The Least Important Entrepreneurship Ingredient
Make More Happen

The Least Important Entrepreneurship Ingredient

The "bolt of lightning" idea is overvalued and overhyped when it comes to entrepreneurship.
Amy Rosen
8 Ways To Pivot Your Business To Kickstart Growth
Pivots

8 Ways To Pivot Your Business To Kickstart Growth

Quite the opposite of a move of desperation, a pivot can be an act of liberation, freeing your product or company from your own preconceptions.
Martin Zwilling
4 Ways to Use New Revenue Streams to Grow Your Business (Plus a Pivoting Plan)
Growth Strategies

4 Ways to Use New Revenue Streams to Grow Your Business (Plus a Pivoting Plan)

Change is inevitable, so why not choose to pivot so you can grow your business in the direction you want?
Michael Glauser
YouTube's Co-Founder Just Made a $1.65 Billion Case for the Early Pivot
Pivots

YouTube's Co-Founder Just Made a $1.65 Billion Case for the Early Pivot

The company was originally going to be a dating site. Good thing co-founders Steve Chen, Jawed Karim and Chad Hurley listened to what their users had to say.
Laura Entis
SurveyMonkey Lays Off 100 Employees, Says Focus Will Be on Businesses
Layoffs

SurveyMonkey Lays Off 100 Employees, Says Focus Will Be on Businesses

This is the latest change after nearly a year of turmoil.
Kia Kokalitcheva
Do You Recognize the 8 Early Warning Signs of a Failed Startup?
Business Failure

Do You Recognize the 8 Early Warning Signs of a Failed Startup?

If you don't know your customers and you're not 'executing,' you're in trouble.
Neil Patel
A Startup That Promised Cash to Engaged Couples Breaks Hearts With an Abrupt Pivot
Pivots

A Startup That Promised Cash to Engaged Couples Breaks Hearts With an Abrupt Pivot

After originally offering $10,000 to couples who remained married, SwanLuv changed its model to a crowdfunding platform.
Carly Okyle