Pivots
News and Articles About Pivots
The Fix
![Lydia Belanger]()
When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent
Updater realized it would better serve its customers by establishing industry partners who could facilitate referrals when they'd be needed most.
Failure
![Jason Saltzman]()
Faced With Failure, This Founder Could Have Given Up -- But Instead He Started Over
Learn how this entrepreneur's resilience and passion got him to where he is today.
Pivots
![A.J. MacQuarrie]()
Know When -- and What -- to Give Up in Order to Move Forward
Giving up is often looked down upon but can be your key to success.
Decision Making
![Stacey Freeman]()
Should I Stay or Should I Go? 5 Ways This Question Applies to Starting Your Own Business.
Sometimes when the going gets tough, it's time to get going.
Taking Risks
![Lydia Belanger]()
This Founder Is a Gambler at Heart. Learn How Risk Led Him to Opportunity.
The founder of a precious metals company shares how risk-taking shaped his life and business.
Business Moving Forward
![John Boitnott]()
How Wonder Woman Is Inspiring Business Leaders Worldwide
Entrepreneurs can relate to the many struggles Wonder Woman has achieving her destiny.
Masters of Scale
![Jason Feifer]()
To Build a Successful Sports League, This Executive Had to Trash His Original Plans
The GLORY kickboxing league had to scrap its way up.
Pivots
![Clate Mask]()
When Pivoting Becomes a Pitfall
Whatever your problem was, a pivot done badly has big potential for making it worse.
Pivots
![George Deeb]()
The Case for Hiring a Re-Founder Before You Pull the Plug on Your Startup
Founders pursuing their romantic startup vision often need a dispassionate pro to keep things real.
Problem Solving
![BizCast]()
If Your First Idea Doesn't Work, Change It
CEO and Co-Founder of Swap.com Juha Koponen discusses the importance of being able to pivot in business.
Marketing Strategies
![Gene Marks]()
The Problem With Whole Foods Is the Doritos It Won't Sell
When your customers start going to your competitors to purchase what you refuse to stock, it's time to rethink your plan.
Business Moving Forward
![Ken Ziegler]()
When Amazon Threatened Its Business, This Company Decided to Work With the Enemy -- and Revenue Grew 500 Percent
What do you do when you realize your company faces near-unbeatable competition?
Franchises
![Lydia Belanger]()
After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise
A small-business owner took her original plan to Shark Tank before scrapping it and buying a franchise.
Pivots
![Ben Liu]()
Why This Successful Company Completely Changed Its Offerings -- and How It Made It Work
Generally everything was going well at Pocket Gems. That's when they decided to shift their strategy so they could work on something entirely new.
