Pivots

News and Articles About Pivots

When Amazon Threatened Its Business, This Company Decided to Work With the Enemy -- and Revenue Grew 500 Percent
Business Moving Forward

When Amazon Threatened Its Business, This Company Decided to Work With the Enemy -- and Revenue Grew 500 Percent

What do you do when you realize your company faces near-unbeatable competition?
Ken Ziegler
After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise
Franchises

After a Brush With Shark Tank Fame, This Woman Closed Her Business for Her Dream Franchise

A small-business owner took her original plan to Shark Tank before scrapping it and buying a franchise.
Lydia Belanger
Why This Successful Company Completely Changed Its Offerings -- and How It Made It Work
Pivots

Why This Successful Company Completely Changed Its Offerings -- and How It Made It Work

Generally everything was going well at Pocket Gems. That's when they decided to shift their strategy so they could work on something entirely new.
Ben Liu
Staples Opens Coworking Space
Staples

Staples Opens Coworking Space

The company looks to make a hip pivot.
Rose Leadem
The Surprising Reason This Startup Got 11,000 New Customers in One Day
Ridesharing Apps

The Surprising Reason This Startup Got 11,000 New Customers in One Day

Ridesharing company Skedaddle will bring thousands to Washington, D.C., for the Women's March on Washington.
Nina Zipkin
Richard Branson: There Needs to Be 'Perpetual Revolution' Within Your Business
America's Small Business Heroes

Richard Branson: There Needs to Be 'Perpetual Revolution' Within Your Business

Figure out how to apply your knowledge and experience where the greatest potential lies, he says.
Lydia Belanger
Is a Pivot Imminent? These 5 Signs Say 'Yes.'
Pivots

Is a Pivot Imminent? These 5 Signs Say 'Yes.'

Remember: a pivot can be a good thing. Just ask Twitter, Groupon and Nintendo.
Larry Alton
Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid
The Grind

Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid

Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.
Cory Levy
Want to Become More Disruptive With Your Startup? You Got 100 Days.
Take It From The Pros

Want to Become More Disruptive With Your Startup? You Got 100 Days.

Entrepreneurs know that innovative ideas and products keep their businesses afloat, but many invest in such lengthy development processes that their innovations never see the light of day.
Henrik Werdelin
How Slowing Down Saved This Flower Startup From Wilting
Pivots

How Slowing Down Saved This Flower Startup From Wilting

On the verge of bankruptcy, BloomThat realized that the on-demand model wasn't right for its floral delivery business. Here are four things it did to survive.
Lydia Belanger
The Huge Fallout This Entrepreneur Faced When He Put All His Eggs in One Basket
Take It From The Pros

The Huge Fallout This Entrepreneur Faced When He Put All His Eggs in One Basket

David Steinberg, co-founder and CEO of Zeta Interactive, had to redirect his company and find new assets after his clientele base nearly disappeared.
Grace Reader
How ConsumerAffairs Survived Pivoting and Improved Profitability
Take It From The Pros

How ConsumerAffairs Survived Pivoting and Improved Profitability

Three key factors carried the company through the pivot process in order to slay the dragon.
Zac Carman
4 Steps to Making Ideas Actionable
Business Ideas

4 Steps to Making Ideas Actionable

You can't know if your idea is any good unless you start putting it in motion.
Brenton Hayden
4 Tips for Setting Up a Successful Pivot Strategy
The Grind

4 Tips for Setting Up a Successful Pivot Strategy

When it comes to refocusing your business, you need to be smart about changing course.
David Chait
OK

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