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Pivots - Page: 9
A wavering or unsuccessful business endeavor is nothing new to the majority of active entrepreneurs. What's important is how you bounce back.
With slow sales, yoga brand Vuori realized it had a branding problem.
When Tripping.com's customer base wasn't interested in buying what it planned to sell, the company had to find a new model -- and let go of the past.
Wham-O created the Frisbee, Slip 'N Slide and more. Then it fell into disrepair -- until a new leader came along.
When your company needs to pivot to keep up with the changing world, getting your team to embrace and enact your new focus is crucial.
After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.
Need a ticket printed? Now he's your man.
The company best known for its 'beaded' ice cream will sell its equipment to other industries.
This CEO explains why she pivoted her company from a consulting studio to supplying the products.
'It's usually the hard decisions that you choose not to make that will end up killing you,' says Ryan Rzepecki, CEO and founder of Social Bicycles.