Price increases

Setting prices

Why Today's Price Wars Are Ecommerce's Biggest Mistake

For most retailers, it makes sense to steer clear of any price wars, which they may not win anyway.

3 Lessons About Setting Your Price Learned From a Vegas Prostitute

Every entrepreneur -- whatever his or her business -- needs to understand the essentials of how customers decide what is worth what.

This Founder Shares How She Was Able to Attract Better Customers By Increasing Her Price

Pricing isn't just about a number. It's about your value, what you're really worth and who you want to work with.

Cutting Your Price Has No End But Adding Value Has No Limits

You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.

5 Tips for Setting Your Optimum Price

The customer perception of the value of your offering may surprise you, but it's what counts the most.

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