Publicity

Marketing

The Complete Guide to Building 'Buzz' and Getting Press for You and Your Business

Experts outline a plan of attack to get your company and your personal brand noticed.

5 of the Craziest Brand Activations at SXSW

From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.

Positive Publicity Boosts Your Startup's Chance for Success

Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.

Learn to Stop Saying 'Um' and 'Ah' Before the Media Comes Calling

It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.

4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses

Publicity for Good founder Heather DeSantis shares her most disruptive strategies.

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Irish Hotel Publicly Shames Social Media Influencer for Requesting Free Stay

'Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you're in residence?'
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What Every Company Can Learn From Amazon's Search for a Second Headquarters

Here is the mindset you need to maximize the resources you have your disposal.
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