Publicity

Ready For Anything

5 Ways to Get a Journalist to Respond to Your Pitch

You can be heard, you can get great responses to your pitch, you can find the right approach -- however -- you'll rarely recover from being annoying.
Public Speaking

6 Things You Need to Do to Become a Paid Public Speaker

Want to get paid for speaking appearances? Here's how.
Media Coverage

Answering This One Question Can Boost Positive PR Coverage

If you didn't own the store, why would you care that it's opening?
Content Marketing

How Entrepreneurs Can Break Into High Profile Publications

Writing for prominent outlets can turbocharge your business, but how do you get started?
Publicity

This Sports Publicist Explains How to Make Your Online Content Go Viral

Plus, why it's okay to blend your personal and professional brands.
Publicity

Use This 1 Marketing Tactic If You Want to Double Your Business Overnight

Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.
Ready For Anything

Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages

It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Publicity

5 Ways to Generate Word-of-Mouth as a Small Business

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
Publicity

The Simple 4-Step Process for Getting Yourself on TV

Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Ready For Anything

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Small Business Heroes

Why MailChimp's Insane Fake Ad Campaign Paid Off

The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
Media Coverage

5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Publicity

How to Get Booked in the Media and Get Publicity for Your Business

Author Jill Schiefelbein chats with two media experts -- Jess Todtfeld and Kate Delaney -- who provide great tips for getting booked in the media.