Publicity | Page 7

Building a Business

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.

By Adina Grigore

Building a Business

Attention Young Entrepreneurs: Here’s a Contest Just for You

By Andrea Huspeni

Building a Business

What Not to Hook a Media Pitch to, Ever

By Dave Clarke

Building a Business

3 Tips for Landing Press for Your Startup

By Antonio Neves

Building a Business

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.

By Prerna Gupta

Building a Business

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.

By Brian Ballan

Building a Business

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.

By Rebekah Iliff

Building a Business

Forget ‘Jersey Shore,’ MTV Wants to Put You in the Spotlight

As shows like 'Shark Tank' and 'Undercover Boss' captivate American audiences, MTV is looking to similarly capitalize -- putting out casting calls for young treps who want to be stars.

By Kara Ohngren Prior

Building a Business

3 Things Your Media Pitch Doesn’t Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.

By Dave Clarke