Building a Business
5 Tips for Getting the Most Out of Your PR Agency
Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
By Carm Lyman
Publicity | Page 7
Building a Business
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No’s
Building a Business
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
Building a Business
What Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
By Dave Clarke
Building a Business
3 Tips for Landing Press for Your Startup
Business coach Antonio Neves offers his top tips for landing the media's attention -- and putting your startup in the spotlight.
Building a Business
Not Top Dog? 4 Ways to Project a Bigger Brand
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
By Prerna Gupta
Building a Business
How to Never Miss a Chance to Hype Your Startup
Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
By Brian Ballan
Building a Business
6 PR Tips for Generating Publicity for Your Startup
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Building a Business
Forget ‘Jersey Shore,’ MTV Wants to Put You in the Spotlight
As shows like 'Shark Tank' and 'Undercover Boss' captivate American audiences, MTV is looking to similarly capitalize -- putting out casting calls for young treps who want to be stars.
Building a Business
3 Things Your Media Pitch Doesn’t Need
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
By Dave Clarke