Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.