Marketing
4 Ways to Get Publicity on a Budget
Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
By Chris Myers
Publicity | Page 5
Marketing
How to Get Better Press Than Your Competitors
Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
Tech
Sometimes Hackers Just Want to Embarrass You
The fallout for a cyber attack can include a major hit to a company's reputation. Be proactive on the public-relations front.
By Eric Basu
Marketing
Why Every Startup Needs a Press Kit
Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Business News
Uber to Cap Surge Pricing During Winter Storm Juno
In the past, the company has come under fire for surging prices during times of crisis.
By Geoff Weiss
Building a Business
5 PR Jargon Words You Absolutely Need to Know
By learning the PR lingo, you can pitch outlets more effectively.
Marketing
3 Ways to Optimize Your Startup’s Content Marketing
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Marketing
How to Be Your Own PR Machine
Here are seven tips to increase brand awareness and press reach
By David Chait
Marketing
Pitch Perfect: 4 Steps to Capture the Media’s Attention
There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Marketing
4 Simple, Effective Head Shot Photography Tips
Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
Building a Business
The 6 Worst Press-Release Topics That Startups Pitch
Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Building a Business
3 Ways Entrepreneurs Can Find Paid Public Speaking Engagements
Many organizations and businesses have budgets for speakers. Finding them and connecting is just like hustling for any other opportunity.
Thought Leaders
Why You Should Rethink Using a PR Firm
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Building a Business
8 Questions to Ask Before Hiring a PR Firm
Like any investment, the decision should not be made lightly.
By Zach Cutler
Marketing
If You Want to Land a TV Spot, Know It’s All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Marketing
Have a Burning Business Question? Ask the Expert: Mel Carson.
Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Building a Business
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Building a Business
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
By John Pilmer
Marketing
4 Tips for Getting Your Business in the News Without a Big PR Budget
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
By Ann Smarty
Marketing
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
Building a Business
Three Years Later, Clinkle Launches Less Than Impressive App
The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
By Nina Zipkin
Marketing
The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
By Sabrina Horn
Building a Business
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Business Operations & Logistics
Want to Start a PR Firm? Focus on These 4 Things First.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
By Sabrina Horn
Marketing
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Marketing
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Sleep tight. The furniture is already assembled and you get to keep the sheets.
By Laura Entis
Building a Business
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.