Marketing
6 Ways to Go Mainstream and Develop Your Brand
Here is how to get the press and influencers to notice you.
By Lewis Howes
Publicity | Page 3
Marketing
What Entrepreneur’s Editor-in-Chief Looks For When Assigning Stories
It's not about you.
By Jason Feifer
Building a Business
‘Trumping’ Bad Press: 5 Reasons to Listen to Your PR Team
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Building a Business
The 3 Best Ways for Your Business to Get Early Exposure
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Building a Business
What You Can Learn From Microsoft’s 3 Recent Public Blunders
Some PR gaffes could have been avoided through a better understanding of company values.
By Nina Zipkin
Online Presence
Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.
She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Building a Business
Twinkies Maker Hostess to Go Public Under New Owner
Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public.
By Reuters
Marketing
4 Ways to Win at Local Content Marketing
Your best audience is right outside your door.
By Aaron Agius
Building a Business
This Startup Offers Publicists a Better Alternative to Clogging Journalists’ Inboxes
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
By Nina Zipkin
Building a Business
5 Ways to Generate Publicity for Your Company
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Marketing
The PR Secrets to a Successful Soft Launch
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Marketing
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Marketing
The Secrets to Getting Journalists to Notice Your Pitch
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Marketing
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Thought Leaders
How to Be the Entrepreneur Reporters Call First
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Marketing
The ‘When’ and ‘How’ of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Marketing
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
She is looking to take your questions PR, brand messaging, marketing and advertising.
Building a Business
Here’s How to Write PR Copy That Will Get Your Business Noticed
Here are tips to help you write compelling copy more quickly -- whether for emails, tweets or press releases.
Building a Business
5 Things Not to Do When Pitching Journalists
From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.
Building a Business
5 Excuses Entrepreneurs Make to Not Do PR
'I don't have a story yet' is no excuse because everyone has a story.
By Janet Murray
Building a Business
How to Leverage Industry Awards in Your Marketing Strategy
Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
Building a Business
5 Inexpensive Ways to Do PR for Your Company
Here are a few ways to get your name out there without spending a lot of money.
Online Presence
Was the Steve Harvey Miss Universe Mistake a PR Stunt?
Did you know the Miss Universe pageant existed anymore? You do now.
Marketing
The Challenges of Doing the Publicity Circuit for Your Business
Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
Building a Business
How to Nail a Media Interview
From researching to practicing, here are six interview tips.