President of BLASTmedia
As president of BLASTmedia, Lindsey Groepper is responsible for new business development and helping oversee the strategic direction of the agency. The agency focuses on digital advertising, social media and public relations.
Starting early, keeping it brief and following up are effective ways to score new contacts.
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.