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Lindsey Groepper

Lindsey Groepper

Guest Writer / President of BLASTmedia

As president of BLASTmedia, Lindsey Groepper is responsible for new business development and helping oversee the strategic direction of the agency. The agency focuses on digital advertising, social media and public relations.

Growth Strategies

5 Steps to Secure New Business at CES and Other Big Events

Starting early, keeping it brief and following up are effective ways to score new contacts.
Ask the Expert

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Ask the Expert

The Secrets to Getting Journalists to Notice Your Pitch

Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Ask the Expert

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Products

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.