About Melissa DiGianfilippo
Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts including traditional media relations, crisis communications, internal communications, community outreach and more.
More From Melissa DiGianfilippo
Public Relations
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.