Online Presence
4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses
Publicity for Good founder Heather DeSantis shares her most disruptive strategies.
By Nina Zipkin
Publicity | Page 2
Entrepreneurs
Elon Musk Found Out That $90 Million Isn’t Too Much to Pay for Priceless Publicity
The SpaceX launch of the Tesla payload was a success, but the car company still has struggles to work through.
By Nina Zipkin
Online Presence
The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Is Now Defending Her
Reactions on the internet can be knee-jerk and ruthless, no matter how good your intentions are.
Online Presence
The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Now Wants $6.5 Million From Her
#BloggerGate rages on as hotel owner Paul Stenson continues to drag YouTuber Elle Darby.
Online Presence
Irish Hotel Publicly Shames Social Media Influencer for Requesting Free Stay
'Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you're in residence?'
Building a Business
What Every Company Can Learn From Amazon’s Search for a Second Headquarters
Here is the mindset you need to maximize the resources you have your disposal.
By Nina Zipkin
Business News
These 5 Cities Pulled Out All the Stops to Get Amazon’s HQ2. They Didn’t Make the Cut, But We Salute the Attempt.
Because in the words of Ralph Waldo Emerson, 'nothing great was ever achieved without enthusiasm.'
By Nina Zipkin
Marketing
Is Sending Out a Press Release Really Worth the Money?
The press release industry generates a lot of money-but it might not hold any value for your business.
Marketing
5 Ways to Get a Journalist to Respond to Your Pitch
You can be heard, you can get great responses to your pitch, you can find the right approach -- however -- you'll rarely recover from being annoying.
Thought Leaders
6 Things You Need to Do to Become a Paid Public Speaker
Want to get paid for speaking appearances? Here's how.
By Amar Hussain
Marketing
Answering This One Question Can Boost Positive PR Coverage
If you didn't own the store, why would you care that it's opening?
Marketing
How Entrepreneurs Can Break Into High Profile Publications
Writing for prominent outlets can turbocharge your business, but how do you get started?
By Dorie Clark
Marketing
Use This 1 Marketing Tactic If You Want to Double Your Business Overnight
Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.
Marketing
Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
Business News
5 Ways to Generate Word-of-Mouth as a Small Business
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
Marketing
The Simple 4-Step Process for Getting Yourself on TV
Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Thought Leaders
Does Your Reputation Need Rehab?
Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
By Lida Citroën
Business Branding
Why MailChimp’s Insane Fake Ad Campaign Paid Off
The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
Business News
5 Steps for Acing Your Media Outreach
Approaching the media the right way is only one part of the big picture.
Business Operations & Logistics
4 Ways To Master Media Interviews (Even If You’ve Been Burned Before)
In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
By Alysha Light
Business Operations & Logistics
The New PR: 5 Content and News Distribution Strategies You Need to Master
Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
By Bob Geller
Building a Business
Want Press for Your Business? Do It for the Right Reasons.
Don't make this common mistake.
By Jason Feifer
Marketing
Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now
While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
By John Pilmer
Business Operations & Logistics
A 5-Step Checklist to Maximize Press Coverage for Your Business
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
By Ryan Erskine
Marketing
The Secret to Getting a Popular Blogger to Review Your Product
Here is an email template that will not only help land a product review, but also have the blogger share it with their massive audience.
By Ramit Sethi
Building a Business
Want to Stand Out? Think Like An Editor.
Serve a need and be memorable.
By Jason Feifer
Building a Business
How to Get the Media Hooked On Your Company
With everyone's products vying for media attention, here's how to get them interested in your company.