Get All Access for $5/mo

These 5 Cities Pulled Out All the Stops to Get Amazon's HQ2. They Didn't Make the Cut, But We Salute the Attempt. Because in the words of Ralph Waldo Emerson, 'nothing great was ever achieved without enthusiasm.'

By Nina Zipkin

Bloomberg | Getty Images

There was a flurry of excitement when Amazon announced in September that it was planning to open a new headquarters. Dubbed HQ2, the company said that it planned to invest more than $5 billion towards the construction and growth of the new campus, which would house an anticipated 50,000 new employees.

When you account for Amazon's impact on its homebase -- in a press release about the new HQ, the company said that from 2010 to 2016 it invested $38 billion into Seattle's economy -- it's no surprise that nearly as soon as the news was released that the race was on. Reportedly, Amazon got more than 200 bids on the project.

Many tried to see if they could convince Amazon that the company should choose them, throwing a hat in the ring in some fairly inventive ways. But for all their enthusiasm, the field has been considerably narrowed.

Amazon shared this week that it had settled on a group of 20 finalists, including Atlanta; Austin, Texas; Boston; Chicago; Columbus, Ohio; Dallas; Denver; Indianapolis; Los Angeles; Miami; Montgomery County, Md.; Nashville; Newark; New York; Northern Virginia; Philadelphia; Pittsburgh; Raleigh, N.C.; Toronto and Washington, D.C.

But we want to take moment, as progress marches on, to shout out the cities that tried, and failed, to capture the tech giant's attention. Because there is still glory in the attempt.

Birmingham, Ala.

In October, the city launched a campaign called Bring A to B. The city set up giant versions of Amazon packages and Amazon Dash buttons that when pressed would send tweets to Amazon extolling the virtues of Birmingham and why the company should choose it for HQ2.

Stonecrest, Ga.

The state's capital made the cut, but Stonecrest put in a real good faith, if slightly gimmicky, effort. The Stonecrest City Council voted in October to set aside 345 acres of land if the company chose the city for HQ2. The resolution asked the Georgia General Assembly to establish a city called -- wait for it -- Amazon on the land.

"There are several major U.S. cities that want Amazon, but none has the branding opportunity we are now offering this visionary company," Stonecrest Mayor Jason Lary said in a statement. "How could you not want your 21st century headquarters to be located in a city named Amazon?"

Kansas City, Mo.

Kansas City opted not to go for a tax incentive but a five-star incentive. Mayor Sly James decided to purchase and review 1,000 products on Amazon and review them all, being sure to include pertinent information about why the company should choose the city for its next homebase. You can take a look at all of James's insights here.

Tucson, Ariz.

Tucson thought that it would make a case for itself by giving a gift of some iconic local flora, in the form of a 21-foot tall saguaro. The cactus was courtesy of Sun Corridor, an economic development group for Southern Arizona. "We wanted to make sure Mr. Bezos and his team notice us and send a message of 'we have room for you to grow here for the long term' -- nothing signifies that better than a saguaro," said Sun Corridor CEO Joe Snell in a statement.

Amazon unfortunately couldn't accept the giant plant, but it did get a new home at the Arizona-Sonora Desert Museum.

Charlotte, N.C.

Everyone knows that Amazon does big business during the holiday season, but Charlotte's mayor, Jennifer Watson Roberts, decided to take that a step further by proclaiming Oct. 18 Prime Day, complete with the hashtag #CLTisPrimeDay. You know it's the real deal thanks to the official seal.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

I Tried Buying a Car on Amazon. Here Are the Pros and Cons.

Amazon Autos just launched, and users can buy a new car online. Here's how it works and what needs to improve.

Business News

Barbara Corcoran Says the Best Entrepreneurs Are Good at This One Thing

Real estate entrepreneur and investor Barbara Corcoran says a few key traits prove effective when starting a business. Here's her top pick.

Franchise

Discover the Low-Risk, High Reward of Owning this Property Restoration Franchise

PuroClean offers multiple revenue streams with services related to water, fire, smoke, mold and biohazard damage.

Starting a Business

Nearly 50% of America's Workforce Has a Secondary Source of Income or Side Hustle. Here Are 7 Steps You Should Take to Create Lasting Value for Yours.

Today's entrepreneurs have the opportunity to generate long-lasting supplementary income if they take these steps.

Business News

Alexis Ohanian Says This Is His Best Investment So Far: $10,000 Turned Into More Than $17 Million

Ohanian has backed 40 unicorns, but one investment stands out the most.

Business News

'I've Got All the Time in the World': AI Grandma Thwarts Scammers By Answering Their Calls

The AI persona called Daisy keeps scammers on the line for 40 minutes at a time with stories of her family and passion for knitting.