Founder of Nuts and Bolts of PR
A little known secret outside the D.C. Beltway is that Congress is primarily run by 25-to-35-year-old congressional staffers.
Watch the news. You'll have all the content you can handle.
Tell client stories, not yours.
Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.