About Bob Geller
Bob Geller is president of Fusion PR. He was named a top content marketer by the Cision and Expresswriter blogs. Geller writes and speaks frequently on social media, content marketing and PR, and blogs at Flack's Revenge.
More From Bob Geller
Public Relations
The New PR: 5 Content and News Distribution Strategies You Need to Master
Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Press Coverage
The Only Real PR Challenge You Have Is Your News Interests No One
Forget trying to persuade jaded journalists to pay attention to you and work harder to get your news directly to your potential customers.