Publicity | Page 4

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.

Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.

Here are three tips to optimize your online PR content for greater reach, readership and results.

Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.

Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.

The tale of a local diner owner who sought local elected office, and the dangers he faced with his business.

The digital world has opened up a whole new world of marketing when you have a shoestring budget.

While 2015 may not exactly resemble the world of flying cars, there is no argument that wide advances in technology have dramatically shifted how businesses communicate.

No matter how great your idea, it's going nowhere until people have heard about.

We've moved oh so far since the days of limited information about PR placements.

Dispel nerves and put your best foot forward when getting face time with reporters.

Creative publicity tricks will empower you to gain the exposure your company needs.

Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.

Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.

Good food and service with a smile are impor­tant, but if nobody knows you're serving, you're out of luck. Find out how to market and promote your mobile food business.

By systematically outlining your expertise and what you have to say, you can generate publicity that drives sales.

Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.

Your professors bear some blame; they lauded florid writing and set minimum lengths for papers. Here are a few salient points for crafting tighter releases.

If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.

Entrepreneurs who ignore news sources and PR tactics may be left out in the cold.