Craig Cincotta

Senior Director of Marketing Communications at SAP

Craig Cincotta serves as Senior Director of Marketing Communications for the Business Network and Applications Group at SAP.

Latest

Leadership

What's A Job Title Really Worth?

Just as the map is not the territory, the job title is not the job. Focus on the who, what, where and how of your job to discover its true value.

Operations & Logistics

10 Principles for Creating an Effective Public Relations Plan

Principles are less about what to do than they are about how to do it. Adopt these precepts and prosper.

Making a Change

10 Tips for Finding a Job That Will Make You Happy

When you spend most of your time at your job, you want to make sure you enjoy it and get a lot out of it.

Health & Wellness

How I Put My Mental Health First (and How You Can Too)

I am not a doctor, but I am someone who has personally overcome what may seem insurmountable. I know that for many the first step is the hardest one to take, and my hope with this post is that it encourages people to take that step.

Leadership

The Masters: 10 Inspirational Golf Quotes for Entrepreneurs

With the Masters just teeing off, golf's greatest players offer up advice on how to put your best foot forward at work.

Leadership

The 5 Must-Use Steps to Successfully Conduct a Performance Review With Employees

If you follow this plan you will gain a lot of insights that ultimately help people put themselves in control of their work, their future and ensures the company has a talent pool that is motivated to perform at their best.

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