Publicity | Page 6

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.

With press coverage, social media outreach and blog content, you should attract new users to your product.

Getting press for your app can give it a huge boost in downloads, but there's a fine balance between persistence and annoying.

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.

Entrepreneurs, here is your opportunity to shine. Apply for the Empact Showcase and have the chance to be featured in Entrepreneur's annual 'Top 30 Startups to Watch' list.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.

Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.

The online home rental startup is reportedly in advanced talks to raise funding that would make it more valuable than some large hotel operators.

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.

PR maven Rebekah Epstein dishes on what not do when pitching to the media.