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Taryn Langer is the co-founder of Moxie Communications Group, a full-service communications agency. She has been a media-relations professional with more than 15 years of experience working with Fortune 500 brands and technology start-ups.
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Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.