Scott Willyerd

Scott Willyerd

President at Dick Jones Communications
Scott Willyerd is president and CEO of Dick Jones Communications, a niche public relations firm in Pittsburgh, Pa.  
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
Marketing Bootcamp

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Marketing Bootcamp

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Are You Ready for a PR Firm?
Marketing Bootcamp

Are You Ready for a PR Firm?

Before you reach out to a public-relations firm, make sure you answer these three questions.