Scott Willyerd
President at Dick Jones Communications
Marketing Bootcamp
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Marketing Bootcamp
A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Marketing Bootcamp
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.