About Scott Willyerd
Scott Willyerd is president and CEO of Dick Jones Communications, a niche public relations firm in Pittsburgh, Pa.
More From Scott Willyerd
Marketing Strategies
Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Public Relations
A Tiny College Offers PR Crisis Lesson Businesses Should Study
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Public Relations
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.