President at Dick Jones Communications
Scott Willyerd is president and CEO of Dick Jones Communications, a niche public relations firm in Pittsburgh, Pa.
The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Before you reach out to a public-relations firm, make sure you answer these three questions.