Beki Winchel

Beki Winchel is a contributor for PR Daily

Marketing

5 Ways GIFs Can Increase Your PR and Marketing Efforts

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audien...
Social Media

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
Online Marketing

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
Press Coverage

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Public Relations

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
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