Beki Winchel

Beki Winchel is a contributor for PR Daily
With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing
data mining

With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing

Pictures are still worth a thousand of words.
5 Ways GIFs Can Increase Your PR and Marketing Efforts
Marketing Bootcamp

5 Ways GIFs Can Increase Your PR and Marketing Efforts

When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Marketing Bootcamp

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
5 Ways Brands Can Use Periscope and Meerkat
Marketing Bootcamp

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
5 Ways Data Can Enhance Marketing Campaigns
Marketing Bootcamp

5 Ways Data Can Enhance Marketing Campaigns

Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
'Influencer Marketing' on the Rise, Study Says
Marketing Bootcamp

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Video Posts Have the Greatest Facebook Reach
Video

Video Posts Have the Greatest Facebook Reach

A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
How to Avoid Journalists' 5 Worst Pitching Peeves
Marketing Bootcamp

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
Marketing Bootcamp

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Are Gun Bans the Right Political Move for Brands?
Marketing Bootcamp

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.