Beki Winchel
Latest
With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing
Pictures are still worth a thousand of words.
5 Ways GIFs Can Increase Your PR and Marketing Efforts
When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
5 Ways Brands Can Use Periscope and Meerkat
As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
5 Ways Data Can Enhance Marketing Campaigns
Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
'Influencer Marketing' on the Rise, Study Says
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Video Posts Have the Greatest Facebook Reach
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
How to Avoid Journalists' 5 Worst Pitching Peeves
PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
5 Things to Look for in Social-Media Analytics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Are Gun Bans the Right Political Move for Brands?
Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
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