About Beki Winchel
Beki Winchel is a contributor for PR Daily
More From Beki Winchel
Pictures are still worth a thousand of words.
When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.
Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.