News and Articles About Publicity
With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Make More Happen
Some PR gaffes could have been avoided through a better understanding of company values.
Ask the Expert
She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public.
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
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© 2016 Entrepreneur Media, Inc.