Publicity

News and Articles About Publicity

Here Is How to Impress the Press
Marketing Bootcamp

Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.
24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs
Public Relations

24-Year-Old PR Mogul Richard Lorenzen's 5 Tips for Millennial Entrepreneurs

Look for base hits, not home runs, this PR professional advises.
Jonathan Long
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Marketing Bootcamp

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
The 3 Best Ways for Your Business to Get Early Exposure
Marketing Bootcamp

The 3 Best Ways for Your Business to Get Early Exposure

Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Jessica Herrin
What You Can Learn From Microsoft's 3 Recent Public Blunders
Make More Happen

What You Can Learn From Microsoft's 3 Recent Public Blunders

Some PR gaffes could have been avoided through a better understanding of company values.
Nina Zipkin
Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.
Ask the Expert

Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.

She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Andrea Huspeni
Twinkies Maker Hostess to Go Public Under New Owner
Ownership

Twinkies Maker Hostess to Go Public Under New Owner

Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public.
4 Ways to Win at Local Content Marketing
Marketing Bootcamp

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Marketing Bootcamp

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.
Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Entrepreneur Network
5 Ways to Generate Publicity for Your Company
Getting Publicity

5 Ways to Generate Publicity for Your Company

You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Jacqueline Whitmore
The PR Secrets to a Successful Soft Launch
Marketing Bootcamp

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper