Publicity

Green Entrepreneur

Why Aren't More Companies Bragging About Their Environmental Efforts? Blame 'Greenhushing.'

In the world of corporate sustainability, it appears no publicity is good publicity.

By Kate Yoder

Growing a Business

In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.

Green Entrepreneur

Experts Predict 'Greenhushing' Will Be a Big Eco-Trend In 2023. What Is It?

Companies have become more reticent about publicizing their sustainability accomplishments.

Growing a Business

It's Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here's How to Know You're Ready.

You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.

Marketing

Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method

How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.

Operations & Logistics

5 Ways You Can Get Publicity in 5 Minutes

Here's how you can leverage the latest PR trends to help you sell.

Branding

How to Use Small Media to Build Your Brand

Your job as a new company is to get your brand everywhere in the least amount of time.

Marketing

Is It Always PR's Job to Make the Phone Ring?

In a quick-hit business world, does a long-sustained PR campaign have value?

Thought Leaders

3 Publicity Lessons Women Founders Can Learn From Spanx's Sara Blakely

Sara Blakely didn't become one of the most admired CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.