Publicity

Is It Always PR's Job to Make the Phone Ring?

In a quick-hit business world, does a long-sustained PR campaign have value?

Dick Grove

3 Publicity Lessons Women Founders Can Learn From Spanx's Sara Blakely

Sara Blakely didn't become one of the most admired CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.

Tara Coomans

5 Ways You Can Amplify Your Media Coverage

These strategies will help you effectively amplify your earned media efforts.

Omri Hurwitz

A Bakery's 'Vulva-Nut' Doughnut Brings Pleasure to Its Customers

Yeah, it's shaped like that. And customers of a UK bakery (at least most of them) love it.

Gene Marks

Publicity Is Not Free Advertising. Don't Destroy Your Efforts to Get Press By Slipping Into Sales Mode.

Small businesses undermine their potential by failing to translate press into tangible success.

Brian Hart

7 Must-Know Public Relations Strategies for 2022

The rapid changes the world has been going through make PR more challenging than ever before.

Aidan Sowa

4 Strategies for Pitching Company Stories That Rise Above the Noise

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.

Juda Honickman

Top Trends That Will Impact the Public Relations Industry in 2022

As 2021 draws to a close, many people are wondering if we will ever go back to normal.

Paul Fitzgerald

What Is Earned and Owned Media? And How Can They Serve Your Business?

Reach new audiences by making these separate styles of publicity work simultaneously (and seamlessly) for you.

Emma McKinstry

Publicist Reveals Shocking Bad Behavior From Clients and How to Form a Relationship That Works

Could your tone with a publicist be hurting your PR outreach? Here's what publicists won't tell you the next time you treat them as a paid minion.

Mark Macias

The Best Ways for New Business Owners to Get Free Publicity

Seven easy ways to promote your business for free.

Timothy Carter