Publicity

News and Articles About Publicity

Does Your Reputation Need Rehab?
Reputation Management

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Lida Citroën
Why MailChimp's Insane Fake Ad Campaign Paid Off
Take It From The Pros

Why MailChimp's Insane Fake Ad Campaign Paid Off

The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
5 Steps for Acing Your Media Outreach
Media Coverage

5 Steps for Acing Your Media Outreach

Approaching the media the right way is only one part of the big picture.
4 Ways To Master Media Interviews (Even If You've Been Burned Before)
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Alysha Light
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
How to Get Booked in the Media and Get Publicity for Your Business
Publicity

How to Get Booked in the Media and Get Publicity for Your Business

Author Jill Schiefelbein chats with two media experts -- Jess Todtfeld and Kate Delaney -- who provide great tips for getting booked in the media.
Jill Schiefelbein
Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now
Publicity

Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now

While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
John Pilmer
A 5-Step Checklist to Maximize Press Coverage for Your Business
Take It From The Pros

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
The Secret to Getting a Popular Blogger to Review Your Product
Product Reviews

The Secret to Getting a Popular Blogger to Review Your Product

Here is an email template that will not only help land a product review, but also have the blogger share it with their massive audience.
Ramit Sethi
Want to Stand Out? Think Like An Editor.
Editor's Note

Want to Stand Out? Think Like An Editor.

Serve a need and be memorable.
Jason Feifer
How to Get the Media Hooked On Your Company
Publicity

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.
6 Ways to Go Mainstream and Develop Your Brand
Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Lewis Howes
YouTube's Highest-Paid Star Just Trolled Everyone. Here's What You Can Learn.
YouTube

YouTube's Highest-Paid Star Just Trolled Everyone. Here's What You Can Learn.

The reason why should be obvious, but many fell for PewDiePie's stunt.
Nina Zipkin
OK

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