Publicity
5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers
Creating inclusive PR campaigns is essential for reaching a diverse audience and staying relevant in today's market.
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Publishing a Book? Dominate Bestseller Lists Like My Client Did With This Proven Strategy
We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.
Why Aren't More Companies Bragging About Their Environmental Efforts? Blame 'Greenhushing.'
In the world of corporate sustainability, it appears no publicity is good publicity.
In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.
Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.
Experts Predict 'Greenhushing' Will Be a Big Eco-Trend In 2023. What Is It?
Companies have become more reticent about publicizing their sustainability accomplishments.
It's Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here's How to Know You're Ready.
You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.
Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method
How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.
5 Ways You Can Get Publicity in 5 Minutes
Here's how you can leverage the latest PR trends to help you sell.
How to Use Small Media to Build Your Brand
Your job as a new company is to get your brand everywhere in the least amount of time.
Is It Always PR's Job to Make the Phone Ring?
In a quick-hit business world, does a long-sustained PR campaign have value?
3 Publicity Lessons Women Founders Can Learn From Spanx's Sara Blakely
Sara Blakely didn't become one of the most admired CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
5 Ways You Can Amplify Your Media Coverage
These strategies will help you effectively amplify your earned media efforts.
A Bakery's 'Vulva-Nut' Doughnut Brings Pleasure to Its Customers
Yeah, it's shaped like that. And customers of a UK bakery (at least most of them) love it.
Publicity Is Not Free Advertising. Don't Destroy Your Efforts to Get Press By Slipping Into Sales Mode.
Small businesses undermine their potential by failing to translate press into tangible success.