Publicity

News and Articles About Publicity

Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.
Ask the Expert

Got a Burning PR or Social Media Question? Ask Our Expert Kristina Libby.

She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Andrea Huspeni
Twinkies Maker Hostess to Go Public Under New Owner
Ownership

Twinkies Maker Hostess to Go Public Under New Owner

Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public.
4 Ways to Win at Local Content Marketing
Marketing Bootcamp

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Marketing Bootcamp

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.
Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Entrepreneur Network
5 Ways to Generate Publicity for Your Company
Getting Publicity

5 Ways to Generate Publicity for Your Company

You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Jacqueline Whitmore
The PR Secrets to a Successful Soft Launch
Marketing Bootcamp

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper
How to Choose the Best PR Firm for Your Company
Marketing Bootcamp

How to Choose the Best PR Firm for Your Company

Not all agencies are created equally.
Lindsey Groepper
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
Marketing Bootcamp

4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy

The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Kim Lachance Shandrow
The Secrets to Getting Journalists to Notice Your Pitch
Marketing Bootcamp

The Secrets to Getting Journalists to Notice Your Pitch

Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
Lindsey Groepper
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing Bootcamp

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
How to Be the Entrepreneur Reporters Call First
Radicals & Visionaries

How to Be the Entrepreneur Reporters Call First

You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.
Jennifer Jager
The 'When' and 'How' of Using PR Correctly
Marketing Bootcamp

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Lindsey Groepper
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
Marketing Bootcamp

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni