Publicity

Marketing

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Growing a Business

Publishing a Book? Dominate Bestseller Lists Like My Client Did With This Proven Strategy

We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.

Business News

Why Aren't More Companies Bragging About Their Environmental Efforts? Blame 'Greenhushing.'

In the world of corporate sustainability, it appears no publicity is good publicity.

Operations & Logistics

In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.

Green Entrepreneur

Experts Predict 'Greenhushing' Will Be a Big Eco-Trend In 2023. What Is It?

Companies have become more reticent about publicizing their sustainability accomplishments.

Operations & Logistics

It's Never Too Late to Invest in PR — But It Still Needs to Be Done at the Right Time. Here's How to Know You're Ready.

You don't need a PR strategy right when you launch your business in order to be successful, but you do need to know when it's time to start. Here are three ways you can tell you're ready to invest in it.

Marketing

Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method

How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.

Operations & Logistics

5 Ways You Can Get Publicity in 5 Minutes

Here's how you can leverage the latest PR trends to help you sell.

Branding

How to Use Small Media to Build Your Brand

Your job as a new company is to get your brand everywhere in the least amount of time.

Marketing

Is It Always PR's Job to Make the Phone Ring?

In a quick-hit business world, does a long-sustained PR campaign have value?

Thought Leaders

3 Publicity Lessons Women Founders Can Learn From Spanx's Sara Blakely

Sara Blakely didn't become one of the most admired CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.

Marketing

5 Ways You Can Amplify Your Media Coverage

These strategies will help you effectively amplify your earned media efforts.

Business News

A Bakery's 'Vulva-Nut' Doughnut Brings Pleasure to Its Customers

Yeah, it's shaped like that. And customers of a UK bakery (at least most of them) love it.

Marketing

Publicity Is Not Free Advertising. Don't Destroy Your Efforts to Get Press By Slipping Into Sales Mode.

Small businesses undermine their potential by failing to translate press into tangible success.

Marketing

7 Must-Know Public Relations Strategies for 2022

The rapid changes the world has been going through make PR more challenging than ever before.