News and Articles About Publicity
Jessica Herrin, the founder of Stella & Dot, offers up tips on how to build brand awareness early on -- and hopefully gain customers.
Make More Happen
Some PR gaffes could have been avoided through a better understanding of company values.
Ask the Expert
She is looking to answer your nagging questions, including those focused on PR, social media, promotion and building a brand.
Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public.
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Our PR expert, Lindsey Groepper, tells us the best way to reach out to reporters at major publications.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
You can't buy publicity as valuable as a favorable media interview. Make it easy for reporters and they'll call you again.