Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
