Here's What E-Commerce Sites Need To Do To Pull More Women Shoppers Online Women are more comfortable if there more options given to them in terms of delivery slots

By Sneha Banerjee

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


What makes women in India skeptical about shopping online? According to a market research jointly presented by Google India and consulting firm A.T.Kearney, that there will be 5X growth in number of women shoppers by 2020 and those currently shopping online will double their share of online spend. Women are most likely to spend on categories like apparel and accessories and are looking for more brands and trends online.

At an event jointly conducted by the two companies, both Ajay Gupta, partner at Kearney and Nitin Bawankule, industry director for Google India, agreed to the fact that it's going to be a challenge for e-commerce firms to bring women shoppers online. The following are few of the main reasons why women consumers stay away from online shopping and what companies could possibly do build their trust online.

  • Flexible delivery time and location – Women are more comfortable if there more options given to them in terms of delivery slots. This helps them set their day in order and assign time for other things accordingly. Also, some of them are very sceptical about giving personal details like residential addresses online. In such scenarios, assigning a delivery location where they could come and pick their billed items would be a more trustworthy option.
  • Bargaining to the teeth – Study suggests that women are more prone to bargaining and getting the right price for an item. Hence providing them with more assortments and comparisons on one screen will drive them to make essential purchases online.
  • Touch and feel – Having brick and mortar stores, just in the case of Zivame, Pepperfry and others, wherein one can get a real demonstration and feel of the product will help them make faster purchase decisions online.
Sneha Banerjee

Entrepreneur Staff

Former Staff, Entrepreneur India

She used to write for Entrepreneur India from Bangalore and other cities in South India. 

Related Topics

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.

Growing a Business

Want to Sound Smarter? This Stanford Professor's Simple 3-Point Technique Will Help

With a little structure, you can impress audiences with your ad-libbing all day.

News and Trends

Figr Raises $250,000 In Pre-Seed Funding

In an official release the company said it plans to use the new capital to grow its engineering team and continue to evolve its product to solve different parts of the design process

Business News

Video: Mass Flooding Takes Over NYC Streets, Subways and Parks

All of New York City is under a state of emergency.

Business News

Costco Isn't Facing Devastating Surges in Theft Like Target and Walmart — and the Reason Is Very Simple

The retailer's CFO revealed its strategy during a fourth-quarter-earnings call.

Business News

'We Will Not Be Able to Fund Payroll': Upscale Lingerie Company Has Reportedly Not Paid Employees in a Month

A new email obtained by the New York Post shows that La Perla does not have the funds to pay its employees.